Area of investigation

  Mise en scene PowerPoint work: 16.10.23

Task 1-For each image answer the following questions:

1. What type of lighting is used in each image (High or Low- key)

2.What effects/meanings does the lighting suggest?

Extra challenge: Where are the key lights, filler lights and back lights in each image?


Example: above



A.



Low-key The effects of the lighting in this image is the way everything is laid out from the candles to the way they are seated near each other, which is tense, eerie, and mysterious due to the uncertainty of what is about to be said. The dim lighting on everything except the light coming from the candles and the mini light in the corner suggest that there is key lighting on the girl, filler lighting on the mini lamp in the corner and overall dull back-lighting, to show a tense lighting set out on purpose so us as the audience viewing the image can clearly see the tension and emotional strain the conversation is putting on the family, but especially the girl in the middle.

The setting gives the effect that the girl in the middle is in trouble and is being yelled at by her parents, and she doesn't want to be there and the overall body language screams uncomfortable, yet the spotlight in this image is all riding on the girl and what about to happen to her. The food on the table suggest that its a family interaction, not strangers and i get the impression that they are strict parents who are very hard on their child, putting pressure on her to be perfect and put her in the spotlight, when clearly, she isn't there by choice, she is there from the fear of making things worse if she doesn't corporate with want her parents want/expect from her. 

B. 

Low-key light- The effects of the lighting in this image convey that it's dark and ominous and that something bad is going to occur at any second. The lamp is a key light source in the image and shows that the man in the reflection is giving the impression that the man is very frustrated and confused. The body language in the image shows what is expected to come his way. 


C.



The scene shows the setting as a wet and soggy day, giving the impression that the man is very deranged and furious. However, the man next to his car in the photo shows that he is out of control and can't manage his anger issues. And he couldn't ask for help from anyone as there was none else around the area. The hair in this photo shows that he only has a small amount of hair as his head kept getting wet in the rain. The lighting and color in this photo show that the background is shadowy and that it is a murky day, which draws the attention that the man will want to call for a taxi to drop him home speedily. The car is red meaning that the car is very special to him and would do anything to keep as bright as new.  The setting is in a High-key lighting.



D.


The lighting in this scene suggests that they are in an ordinary office environment and are just two colleagues who are having a petty fight probably over a spilled coffee. Or, it could be completely different to that idea and it could be that they just talked and found out that someone is getting fired and are gossiping about a bit or they could be talking about what's on the newspaper behind them. There is low-key lighting and it looks like there is some tension arising between the two men.



E.


The setting and lighting in this scene is High-key lighting. This scene has two men and a woman who looks to be in an abandoned alley near a kitchen for a restaurant. To me, it looks like these two men are desperate and are struggling in a tough spot and need their old kitchen jobs back, but the owner is kicking them out and you can tell by her facial expression that she is annoyed and is fed up with their antics and that she doesn't want them back working under her restaurant. 


write about every element from mise en scene on each image:

props, setting, location: then apply it







Some key definitions to remember:














1. 



In this picture, i can see a man and his child in a very adventurous environment and the dad looks worried and very protective of keeping his child safe. The body language of them both is fearful and tense. The positioning of them both suggests that they are in danger and are holding onto each other for safety. The setting is snowing and cold and very chaotic. They both look scared and they look like they want to run and hide. The hidden message to the audience is that they are in danger and they could be on a hunt or mission to get something secretive done. The lack of props shows how they just have each other and they did this adventure together and are in danger. The costumes they are wearing suggest that they are father and daughter and that he is a single dad he had no choice but to bring his daughter to work with him, indicating how busy his life could be.


2. 


The scene shows that the man is looking elevated at the ceiling which tells me that he is expecting some bugs and wasps to glide through inside. The man is wearing a warm jumper to keep him warm on a rainy day as he seems bored and stuck at home. The image shows the table in the background and an abandoned forest outside of his backyard. It could be a mysterious forest hiding in the reflection of the window and don't know where is it leading to. The chair shows that there are bright colours and lots of flowers on the yellow chair on it giving that the man is good at relaxing during his break from work from home.  The setting also is full of questions and mysterious theories of what is really happening to this man. He could be trying to relax but keeps getting distracted by his surroundings and clearly he is busy with what he is working on on the laptop it just looks like an exotic environment he is in on a vacation, and is trying to relax but can and is glued to his laptop and work and also curious what's around him.





3.   



In this image, the scene shows a young man and woman glaring fiercely into each other's eyes holding onto each other's hand very close together, showing that they could possibly be sharing an intimate moment together before something bad occurs. This scene looks very emotional and that its an important goodbye before the boy freezes to death and so will the girl possibly. To me it looks like they must spend their last moments alive together even though they are in grave danger and wont survive and die of frostbite or something like that. The setting is cold and icy and frosty. The girl looks scared and the boy looks like he knows and has accepted that this is the end for them both and its their final moment to say goodbye before they freeze to death. They are holding each other closely and the camera specifically focuses on the character and blurs the background so we can fully concentrate on what's going on between them both. Their costumes are casual clothes indicating that this was not meant to happen and fate changed in this final moment and that it was an unexpected occurence and this shouldn't have happened. The dark blue colours could convey sadness and sorrow that things ended up this way toward one another.




4. 



This scene has light and gentle colours conveying calmness and love towards the couple. This scene conveys the loving relationship between two people and they look, by their facial expressions that they are happy and in love with each other and it looks almost dreamlike and not real the way she is falling into his arms romantically. It looks like they are both floating on a sunset and that they don't want to ever leave this lovely moment. The outfit they are both wearing suggests that they are a loving couple wearing matching outfits on a date and the scarf flowing in the wind suggests a light and calming atmosphere. They are both smiling and it doesn't look like there is any danger occurring.


7 Typography Rules & magazine design tips:16.10.23(Typographic rules for magazine design)

Typography rules. These practical examples and techniques in In Design will turn you into a real typesetting maestro.

clear entry points:

Clear entry points help readers be engaged and start reading the content.  Indents on all the paragraphs is a good way to separate the block of copy and you should use either indents or spacing paragraphs.  You should avoid using the indents on the first paragraph.  Using first line indents helps create a visual separation. Drop caps create nice entry points.  You can use alt or option right arrow (alt/opt+right arrow) to move the text further away from the drop cap and its the same shortcut for kerning and tracking.



line length(measure):

Line length is also referred as measure in typography is important. Line length means each of your lines should always be between 45 to 90 characters and that includes spaces as well. You can check this by triple clicking on the text which will select a single line. From the window menu you can go into the info panel and there you will see exactly how many characters you have. To keep it between 45 to 90, you need to widen the columns or text frames. You select the whole text frame, then type in 65 for width value, and you do the same to the right side. You then drag them apart a bit, but if your working with grids, you would have to align this to your grids aswell. If you want to cheak the range from before you select the grid. Its important to pay attention to measure to mainly improve the readability of your text. Readability means the convienience of reading. You shouldnt make your text uncomfortable to read. Having lines Over 90 is a bit too long and is uncomfortable to read because you have to jump a very long distance from the end back back to the beginning and similarly, if its too narrow then its just going to be constantly jumping back and forth between the the two sides of the column, while reading. 



Align:

You can be creative with the alignment of the text but theres a couple of rules. Firstly, align left or flush left is the most common way of setting type and also justification is very commonly used.  The main difference between these is that with justification you get completely strait edges on both sides but you need to be careful with justification. With justification, you end up creating rivers in your text, especially when you have a narrower text frame, if you apply justification on the text by pressing command or shift J (cmd/ctrl+shift J), you can see bigger gaps appearing within the text, it gets worse if you make your text frame smaller or more if you remove hyphenation. If you go on paragraph settings, you can remove the hyphenation and its even more visible that there are some bigger gaps within the text. You sometimes might not notice them, so a good technique to double check your text is to turn it upside down, so its easier to find them.  The way you can avoid these rivers appearing in your text is to only use justification on line length higher than 60 characters and also make sure that allow hyphenation, because that will also reduce these unwanted gaps. You should only use the flush right or align right option when there is a reason to do so.  Left align or flush left is usually a bit more readable or convenient for your readers. Whenever you are using flush left or flush right, you can also apply the balance raged lines option, which can also be saved as a paragraph style feature. You can find it in the additional options, when using the type tool and there is balance raged lines. The raged line can get a little bit more organised when this feature is enabled.

Below is before the Balence ragid lines feature is enabled:



After the Balenced ragid lines feature is enabled:



Break up blocks of texts:

First lining shouldn't be used on the first paragraph or a block of text, but still its important to break up these blocks to make it more easy to read. 

As you can see, some of the paragraphs are not visible/ noticeable which is not good for readability and you can only see the paragraphs if you click a couple of times and select the whole paragraph, which you can see an example of in the image above in the highlighted text in black. If you are in the normal view and go into the type menu and show hidden characters, you can also see that there is a paragraph ending there, but it should be visible to a viewer without having many guidelines and hidden characters. The paragraph break was can be added there intentionally by the author or writer and you are responsible as a designer to make this visually apparent. They are two simple techniques, one is to use the first line indent, which you shouldn't use on the first paragraph, but on the second one, if you go into the paragraph settings, you can find the option and increase for example by 7mm and it is already noticable and you can apply this on other paragraphs as well.   

before :





After typing in 7mm:

It has a noticeable difference of looking better. 

The other technique you could use is to have all the paragraphs selected and use the space between paragraphs feature, for example you could use 4mm and when you click away, you can see that it creates an even more apparent visual break between the paragraphs. You could also if you want use both of these features together but you really shouldn't, you should use one or the other, otherwise it is an overkill.  To summaries, its the space between paragraphs or the first line left indent. 


pairing fonts:

Using two separate typefaces of fonts within the same block of text can be useful to separate the text and create a visual difference between them, but whenever you do this you should pay attention to is to keep the x-height the same, so its good to have visual contrast between the two fonts, which helps the reader to immediately identify that there is a difference. 


Above is an AZ serif font on the first paragraph and san serif on the rest, but the problem is is that the x-height is not the same. 

X-height is the height of the lowercase characters in a typeface and the closer that you can match this value between the two fonts that your pairing, the better it is.   


When pairing fonts, pay attention to having contrast between them but also to align their x-height. People say that its good to stay away from hyphenation, but thats not the case when you are using justification. When you use justified text, hyphenation could help to eliminate rivers. 


Hanging punctuation:

However when your using hyphenation you should also apply optical margin alignment or roman hanging punctuation, which will keep the hyphens outside of the edge of your text frame. 


Above is an example of a few hyphens on the right side. If you select the text frame, you can get to this option by going to the window menu and on the type and tables choose story, within that, theres only one setting and then you click the feature optical margin alignment and you can adjust this futher if you feel like its not accurate, but most of the time this is enough to simply turn it off.


When you turn it off, you can already see how much better this looks with optical margin alignment, rather than without it, which looks worse:


This feature is not only to correct the hyphenation alignment but also for things like quotation marks. This feature keeps it almost outside of the text frame, you should use this feature most of the time on the body copy and you can save it into object styles, not into a paragraph site directly but into an object style. If you go to the object styles panel, then you create a new style, you go inside and you will find a separate category called story options and as long as its saved there and the object style is applied on your text frame then its going to automatically fix these issues.


All caps\ all capital letters:

This can be a great thing to use on titles headings, but you should avoid using it on longer blocks of text because it makes reading uncomfortable and also it can feel a bit like shouting so even for highlighting a word. If you double click on a word , you can use commmand or control shift k (cmd/ctrl+shift+k) to quickly switch to all caps that feels a bit of an overkill. Instead of setting it to all caps, we can just highlight it by changing the formatting a bit to medium. Side note: Whenever you have multiple waits for a typeface, you should always increase the weight in two levels for the highlighted text because if you go back to regular, then the difference is not as obvious as when you go all the way up to medium . 



Going back to capitals, it works really well on this text above because its only a few words and it really emphasises that poor code, but here below, in the body copy, you can use the normal sentance case formatting. It is a proven fact that its easier to read when you have normal sentance case because you can see exactly where the sentence starts and also with lowercase characherters you get the asending and descending stems which, which is almost like a visual shortcut for faster reading or scanning the text while you are reading. 


To summarise, feel free to use all caps on titles and headings but avoid it on longer blocks of texts. 


Primary research trip photos and comment:18.10.23

Below i  have carefully picked out my favourite top 10 photos i took (out of  a wide range of selection of photos i took) from my camera on the eventful trip on Wednesday 18th of October 2023 to my first ever Stanmore collage trip to the central London area. It specifically was to the national gallery ,museum, Trafalgar square, covert gardens and London's Southbank area . My favourite most eye-catching photos i took were in London's Southbank area, as their was lots of interesting ,markets stalls, river themes and key London monuments there to see such as the London eye from the themes view and some seagulls as well and skating area, which is a form of modern diverse art which all together made some really good stuff to capture and take photos of. The skateparks way of art really contrasts the old portraits of painted art in the national gallery museum, which was also interesting to explore and look around and take pictures of meaningful paintings with historical context, meaning and depth to it. Luckily, we got all the primary research photos outdoor that day we needed before it started raining heavily an hour after we left and went home. 

The outing was a success and i think i got some photos suitable for my topic i have chosen and even if i don't end up using any of the pictures i took that day and do a different topic, at least i got lots of nice photographic shots and they can be used another time because the photos could come in handy for another project we might do in the future. I am prepared to go out independently, if i need to again somewhere else for my primary research photos and take more photos from my camera if necessary just to make sure it suits my topic to the best of its ability and stays relevant to what I'm trying to portray in this new project and to make sure that the pictures that i use are clear and suitable. I picked pictures that are all relevant to the 4 topics for this project, which are commerce, community, art and education.



1.

Image taken by me in Southbank: above


2. 


Image taken by me in covert gardens : above



3.




Image taken by me in Southbank : above



4. 




Images taken by me in Southbank : above



5.




Images taken by me in Southbank :above

6.








Images taken by me in Southbank : above

7.







Images taken by me in covert gardens : above




Images taken by me in Trafalgar square : above 


8.

a.









b.





National gallery museum images of the gift shop and textures and patterns of interesting shapes and designs on the interior of the National Gallery Museum building are above. If i end up choosing art as my topic for this project, then i want my topic to specialise and focus in visual arts such as photography or sculpture or paintings. I will also have lots of good photos from this trip ready to use for my primary research to use in this project related to art.  

 Art  is what you make of it  and is very diverse in what  you choose to do and it comes in many forms but my favourite type of art has to be photography, but i do appreciate other art forms such as abstract art , performance art etc.

 (The visual arts are art forms such as painting, drawing, printmaking, sculpture, ceramics, photography, video, filmmaking, design, crafts, and architecture. Many artistic disciplines, such as performing arts, conceptual art, and textile arts, also involve aspects of the visual arts as well as arts of other types. )

(Other non-design-based activities regarded as fine arts, include photography and architecture, although the latter is best understood as an applied art.)



9.


a.



b.



c.





d.

e.



f.



g.




h.



I.




j.



k.



L.



m.



n.




National gallery museum paintings above with context below of each image.


10.





Images taken by me in Trafalgar square: above




Auteur theory: 30.10.23

Auteur theory is a theoretical approach that says the director is the major creative force behind a movie. “Auteurs” infuse films with their singular perspectives and trademark visual styles when translating them from screenplays to the screen. Critics use auteur theory to explore the ways these directors act as authors of their films.

Auteurism is a critical approach to the study of film which identifies the director as responsible for whatever the viewer finds of thematic, stylistic or structural interest in a single film or across a body of work by one director.

Auteur is a  French term meaning author.  The idea of auteurism in relation to film originated in the pages of the film journal Cahiers du Cinéma in the 1950s to refer to directors who infuse their films with their distinctive personal vision through the salient manipulation of film technique.

Auteurs, seen as genuine artists, were contrasted with metteurs-en-scène who were held to be technically competent directors who merely executed the processes of filmmaking without consistently stamping their ‘personality’ on the material from one film to the next.

Auteur Theory is the idea that the director is the author and primary creative force behind a movie. At first, it seems strange to call the director of the film the "author." Another reason is that scripts often change. So writers come and go. Casablanca, considered one of the greatest movies of all time, has five credited writers. At least one more uncredited. 

As much as everyone depends on the quality of a script the end product of a movie is a result of the execution. The execution  often comes down to the director. The director will be the one helping each department execute the script.

So if you ask who made a movie, the answer will invariably be: The Director.

Auteur theory states that the director is more than a conduit for the script. More than a conduit for the project.

Many directors, in fact, most, are NOT auteurs. Not according to Auteur Theory, anyway. There is a particular set of rules for defining a director as an auteur.  

The auteur of a film is the film's true artist. The visionary behind it. The prime mover. But you can't have that credit just by being the movie's director.

Auteur theory comes from a French publication in 1954 of Cahiers du Cinema.

Cahiers definition is "book", or "notebook". The title loosely translates as "notes on cinema." The publication had been around since 1951. Then in 1954 Francois Truffaut, yes the soon to be legendary French director, wrote a scathing piece on the state of French movies at the time.

He held up as a far superior example, certain American films, and their directors.

In particular, he championed Alfred Hitchcock and Howard Hawks. It's no accident that a future filmmaker was the one to get the auteur theory ball rolling. Peter Bogdanovich would later spend years interviewing the great directors, celebrating auteur theory. He went on to make his movies.

American critic Andrew Sarris was the one who referred to Truffaut's manifesto as "Auteur Theory."




Task: Research your own examples of Auteur theory across forms of media

1.  Bong Joon-ho:

 Bong Joon-ho is a South Korean filmmaker. His films feature social themes, genre-mixing, dark humour, and sudden tone shifts. In 2017, Metacritic ranked Bong 13th on its list of the 25 best film directors of the 21st century. His main inspirations are from Guillermo del Toro, Oshima Nagisa and Martin Scorsese.

His process when working with actors is to give them a high amount of freedom when performing, even allowing them to improvise. Bong has commented that he doesn’t like the term ‘Directing Actors’ as he feels that “acting is the actor’s job and it’s something I don’t feel like I can direct”.

Actor Ed Harris described Bong’s shooting process as “cutting while filming”. “If I was doing a scene and it was a couple of pages long, he would never shoot the whole thing one way. He’d shoot a few lines, like the first beat of the scene, and then he would turn the camera around and get my part for that part of the scene. Then he would change the angle a little bit”. He additionally noted that “the editor was sitting right there on the stage, right below the set with a big tent, actually getting the footage as they were filming.  

Fellow actor Daniel Henshall notes: “Bong only shoots what he’s going to use in the edit. Doesn’t do any coverage. I’ve never worked like that before. You’re trimming the fat before you’ve shot it, which is very brave, because when you get into the edit, if something’s missing you haven’t got it. He’s been planning it for four years that meticulously”.  Bong Joon-Ho fits the description of an auteur due to the flare and unique style of his films. 


2.-Andrew Sarris:

Another influential theorist within the film critique is Andrew Sarris, a critic who is renowned for his input in the building of the auteur theory. Sarris expresses in his book The American Cinema: Directors and Directions, 1929-1968 (1996)  the three main aspects of auteur theory that he deems most important “The three premises of the auteur theory may be visualised as three concentric circles the outer circle as technique, the middle circle as personal style and the inner circle as interior meaning ” (Sarris 1996 p.39) Here it can be seen that Sarris believes that an auteurs work should consist of the continual use of specific techniques, personal style and interior meanings in order to define them as an artist rather than a director of a film.

Sarris also highlights in his article ‘Notes On The Auteur Theory’ (1962) cited in Leo Braudy and Marshall Cohen’s ‘Film Theory and Criticism’ (2004) of his belief that an auteurs personal touch can be added to the film through this theory and the audience can attain an individual accomplishment from the viewing of this art “The auteur theory is the only help for extending the appreciation of personal qualities in the cinema. By grouping (and evaluating films according to directors, the critic can rescue individual achievements from an unjustifiable anonymity.” 

Sarris coined that term in his 1962 essay Notes on the Auteur Theory, which he developed later in his influential book The American Cinema: Directors and Directions 1929-1968.

The much-misused term "auteur" was applied mostly to film directors working as contractors for the Hollywood studios who, nevertheless, revealed their own distinctive style and personal vision. Primarily, Sarris made American critics, and eventually audiences, aware of the importance of the director. Hitherto, reviews were more focused on the stars, the plot and the genre rather than the director. Today, thanks to Sarris, it is common to consider the director as the prime mover of the film. As such, the history of American film criticism can be divided into before and after Sarris.

Sarris was optimistic to the end. "I disagree with those who say film criticism is in crisis. There might be fewer people looking for a fight. It might be less polemical than it was when subscribing to a certain film theory could make you a marked man among your fellow critics. But I think as long as film-makers keep making great work … the work will resonate and we will continue to wrestle with it."

Sarris highlights the importance of technical abilities within an auteur “…if a director has no technical competence, no elementary flair for the cinema, he is automatically cast out from the pantheon of directors” 

Sarris expresses this attainment of a signature to an auteurs collective works “…over a group of films, a director must exhibit certain recurring characteristics of style’ which the auteur theorist asserts .



3.- Larry Clark:

Larry Clark is a renowned director within the American film industry who has managed to establish himself through his raw, truthful and dark insights into the reality of todays youth culture. With a background in photography which he has managed to combine with cinema to produce deep and shocking imagery within his films, Clark most definitely falls under the ‘auteur’ label. Clark’s characteristics of an auteur can be seen in his consistent use of specific styles, themes and techniques within many of his works.

Larry Clark’s decision to start directing was a wise one and his qualities of authorship can be identified early within his first film Kids. This powerful film highlights the youth culture of New York and follows the lives of skateboarders Telly (Leo Fitzpatrick) and Casper (Justin Pierce) who are best friends. Telly’s mission in life is to de-flower as many virgins as he can, and the film starts off with a very graphic scene of him convincing an innocent girl of why she should sleep with him. Telly thinks that he his popular with the ladies and his aspiration to take as many virginities away from girls is highlighted throughout the film. However, Telly is unaware that he is HIV positive and this only comes to light within the film when a girl called Jennie (Chloe Sevigny) decides to get tested for sexual diseases to support her friend who is scared of doing it on her own. 

When the test returns positive, she is baffled as the only person she has slept with is Telly and can’t believe that she has contracted this disease after having sex only once. After being told of this detrimental news Jennie tries to find Telly to tell him of his sexual disease and try to prevent him from spreading it to any other unfortunate virgins. However, with the sadness of being HIV positive Jennie chooses to take acid in an attempt to drown her misery but the acid only makes her day worse and she isn’t in control of her actions. Telly has already managed to infect one girl earlier on in the day and his second ‘victim’ is a girl that he has had his sights on for a while. He asks her to come to a party with him and everyone ends up getting intoxicated with alcohol and drugs. By the end of the night the girl falls to become his second conquest and Jennie walks in the room when Telly is already spreading his disease. The film ends on a shocking note when Telly’s friend Casper rapes Jennie whilst she is knocked out on the couch from the acid she had taken earlier, giving Casper HIV aswell.

Kids (1995)

Within this film Clark goes against all the social taboo’s and is trying to reveal the dark truth of the youth culture within today’s society so the audience can gain a realistic image of what occurs amongst these social groups. He uses powerful imagery to present a raw and shocking picture of the youth culture within America today exploiting aspects of drug taking, underage sex and violence throughout the film. Kids also uses many different social and cultural backgrounds throughout it in order to highlight the vast amount of social groups that exist within the youth culture of today. In this film Clark cleverly uses shocking imagery within the scenes to grab the audience’s attention and the essential message which he tries to communicate throughout the film is that unprotected sex is dangerous. Clark managed to use real teenagers from New York within the film which gave it a more realistic and accurate depiction of American youth. Kids also managed to spark off the careers of some now famous actors such as Leo Fitzpatrick (Bully 2001), Justin Peirce (Next Friday 2000), Chloe Sevigny (American Pyscho 2000 and Boys Don’t Cry 1999) and Rosario Dawson (Sin City 2005). His qualities of authorship can be identified throughout the film and his display of various technical abilities which combine both photography and cinema  have resulted in this motion picture being deemed as an art movement as opposed to just a normal run of the mill American film.

It can be said that Larry Clark is a true auteur, using his inspiration and love for photography to replicate his art within his films. With a recurrence of themes which manage to highlight scenes of drug taking, underage sex and violence within todays urban youth culture and the use of shocking imagery to Clark effectively grabs the audience’s attention. He has also maintained the use of some actors within his works and the trust which he shows to these actors is a reflection of his belief that they are capable of communicating his personal style to the audience. He has managed to make a collective of films which all touch on the same issues within the youth of today, whilst also highlighting the vast amount of social groups that exist within society and the dangers which surround them within these groups. Through this maintenance of recurring themes, styles and techniques used within his films Larry Clark has managed to attain his own ‘signature’ to his films, distinguishing himself as an auteur enabling to define himself from other directors within the film industry.



Who are the best auteur directors?

So Quentin Tarantino really isn’t an "auteur" in a classic sense. But Steven Spielberg could be. This goes against the assumption that an auteur is "artsy" versus a more commercial director like Spielberg who churns out audience-friendly mainstream fare.

To be clear: Why is Spielberg more an auteur?

Because whether he starts with a script about dinosaurs or the Holocaust, his stamp will be all over it.

Tarantino conceives of all his films on the page first. So, of course, his stamp is all over it.

This probably won't make Tarantino very happy. But it's the truth if you consider the classical source of the term.

Although, if you ask most people of Tarantino has a signature directing style, the answer would be a resounding "YES." But if you dig deeper, you could make the case that Tarantino's signature style is really found in the writing — and he upholds this writer's vision when directing.

Auteur Theory - The Secret Behind the Best Auteur Directors - Quentin Tarantino

It’s okay Quentin! even if you’re not a film auteur!

It's also part of the auteur backlash. Because this distinction is a bit silly. 

Billy Wilder is one of the greatest filmmakers of all time. He made movies in every genre, same as Hawks. His films have his signature qualities.

Wilder co-wrote most of them, if not all of them. In fact, he started out as a writer. This is part of why he was such a great filmmaker. You could make the case that he was a more "complete" storyteller than Hawks.

What about Paul Thomas Anderson? Or Wes Anderson?

How can Hawks and Spielberg be on a auteurism scale that excludes Wilder and Tarantino?

 This type of endless coffee shop debate is what makes auteur theory so interesting and timeless.

Auteur theory consequences?

Things reached a breaking point. Studios started handing these auteurs huge budgets, and some of the results were catastrophic. 

After The Deer Hunter director Michael Cimino got a blank check from United Artists.

The auteur theory was starting to pay big.

But Cimino's attention to detail left the production in ruin. It bankrupted the studio. United Artists was sold to MGM.

Cimino's career never recovered.

Meanwhile, something else was happening in film. Other members of that generation made the first true blockbusters...Jaws in 1975 and Star Wars in 1977 showed Hollywood a better way to make money.

Auteur theory changed the way people think of directors and movies.

It went to some extremes at times, but the fundamental notion that a filmmaker is an artist comes directly from auteur theory. The idea that studying a director and his or her work can make you better also came out of it.

But there is a limit to what the Director's power should be. Without checks and balances in place, things can veer into disaster.

A production is a group effort. The finished product is the result of coordinating many artists and technicians. Boiling it down to one person and placing their influence above everyone else makes for bad movies.

The original auteurs themselves would agree.

What is an auteur?

Spike LeeSpike Lee filming “Da 5 Bloods” Credit: David Lee/Netflix

An auteur is a director who is: 

  • Instantly recognizable: The main thing is name recognition. If you hear a director’s name, are you able to isolate things that will be in their new film? If hearing a director’s name conjures up certain characteristics—think of Wes Anderson’s vibrant color palettes, highly stylized symmetry, and eccentric narratives—then it’s likely they make auteur cinema. 
  • Transparent: To be an auteur, directors have to be willing to get personal about their thoughts on the world and how their film projects translate those views. However, it’s not just about being quirky or opinionated. Being an auteur means having a direct style of art associated with their voice as a filmmaker, and working consistently in that artistic space over and over. Their personality has to shine in a way that the audience finds relatable.
  • Consistent: No matter the story or genre, auteurs have hallmarks they carry from project to project—whether that’s a theme they often tackle or an actor they cast often. What do they think of the world? What shots do they like to use? Are there cinematographers or composers they work with over and over again?

Directors and studios both wield a strong influence over movies, leading many film theorists to interrogate the notion of just who is responsible for creating a film. Directors who are able to leave their indelible mark on films despite (or with the approval of) studio control are often called auteurs. 


Famous auteur directors:

Jordan Peele, Christopher Nolan, and Sofia CoppolaDFree/BAKOUNINE/Kathy Hutchins/Shutterstock

Auteur directors include:

  • Paul Thomas Anderson: “Licorice Pizza,” “There Will Be Blood,” “Punch-Drunk Love”
  • Wes Anderson: “The French Dispatch,” “The Grand Budapest Hotel,” “The Royal Tenenbaums” 
  • Jane Campion: “The Power of the Dog,” “The Piano,” “Bright Star”
  • Frank Capra: “It’s a Wonderful Life,” “It Happened One Night,” “Mr. Smith Goes to Washington” 
  • Ryan Coogler: “Black Panther,” “Creed,” “Fruitvale Station” 
  • Sofia Coppola: “Lost in Translation,” “The Virgin Suicides,” “Marie Antoinette” 
  • Alfred Hitchcock: “North by Northwest,” “Vertigo,” “Rope” 
  • Spike Lee: “Da 5 Bloods,” “Do the Right Thing,” “Malcolm X” 
  • Christopher Nolan: “Tenet,” “The Dark Knight,” “Inception” 
  • Jordan Peele: “Get Out,” “Us,” “Nope” 
  • Martin Scorsese: “The Irishman,” “Goodfellas,” “The Departed” 
  • Steven Spielberg: “Jurassic Park,” “Jaws,” “Raiders of the Lost Ark” 
  • Quentin Tarantino: “Once Upon a Time…in Hollywood,” “Pulp Fiction,” “Kill Bill” 
  • Chloé Zhao: “Eternals,” “Nomadland,” “The Rider” 

Their films often feel like personal works, since these directors have clear points of view and cinematographic styles. 

For example, in “Get Out,” “Us,” and “Nope,” Peele takes a radical socially conscious approach to horror that illuminates issues of class, race, and intergenerational trauma. Similarly, a distinctive blue color palette, investigation of identity, and romanticization of the West appears in Zhao’s “Songs My Brothers Taught Me,” “The Rider,” and “Nomadland.” Viewers can anticipate the kinds of shots, scores, characters, and stakes any given film by these directors might portray. 

Historically, auteur theory has not applied to television, since TV directors usually  abide by how writers craft the story. This has changed in recent years with the proliferation of streaming services that sign ongoing contracts with TV directors. For instance, Ryan Murphy highlights marginalized characters and addresses issues of gender and sexuality in the shows he directs, making them highly recognizable—although it is worth noting that he wrote or co-wrote many of these shows as well.


Issues with auteur theory:Citizen Kane“Citizen Kane” Courtesy RKO Radio Productions

Auteur theory’s focus on the director has led some to contend that it denies the importance of the screenwriter. Others follow in literary theorist Roland Barthes’ steps to say that authorial and directorial intent should not affect analysis and that the text should stand alone.

Director vs. screenwriter

Some critics argue that auteur theory adulates the director while ignoring the screenwriter. In a series of essays on “Citizen Kane,” film critic Pauline Kael claims that oft-called auteur Orson Welles should not be lauded for directing the film. Instead, she says, more credit should be given to screenplay writer Herman J. Mankiewicz. 

Film theorist David Kipen agrees that the screenwriter should be thought of as a movie’s principal author. “A filmgoer seeking out pictures written by, say, Eric Roth or Charlie Kaufman won’t always see a masterpiece, but he’ll see fewer clunkers than he would following even a brilliant director like John Boorman, or an intelligent actor like Jeff Goldblum,” he writes of why the screenwriter has utmost influence on a film. “It’s all a matter of betting on the fastest horse, instead of the most highly touted or the prettiest.”

Death of the auteur:

Alternatively, film critics who take a deconstructionist or textual approach find issue in auteur theory’s focus on any kind of authorial intent. Instead, they believe that meaning should be excavated from the film itself, or in viewer response to the film. 

Despite these issues, auteur theory is still a popular approach to film analysis. Directorial influence and artistry continue to fascinate viewers and critics alike.

Key sound definitions for the audio unit: 19.02.24


1. Foley is a unique sound effect technique that involves creating and “performing” everyday sounds for movies and television shows. Foley artists create these sounds in a recording studio during post-production, in synchrony with the picture, to enhance the quality of the audio. 

Elements of Foley sound:
Foley sound falls entirely under the spectrum of diegetic sound, or the sound within the world of of a film. Non-diegetic sound, which is typically music and narration, is something entirely different. Even with proper sound recording gear and tips, Foley sound recording is a given.

Foley sound effects are custom sounds made in post-production. Every sound made in movies, TV shows, and even some video games — from zipping jackets to setting down coffee mugs — was likely created exactly for that specific moment in post-production. These tailor-made sounds are called Foley sound effects.

Why not use prerecorded sound effects?

“Because like electronic music, it can sound great, but there might not be any soul,” says Roesch. Ambient sounds, like the murmurs or shuffling of a crowd, can be cut from a library. But other sounds are custom-recorded, not just to imitate a pencil being picked up or a book being set down, but to imitate that specific book or pencil being handled by that specific character in that specific moment. “Excellent Foley artists bring the exact emotion to every cue,” says Barbanell. “Foley brings the human
element.”





2. Diegetic sound – sound that comes from the film world; those sounds that you would hear if you were a character in the film world. 


3. Non-diegetic sound – sounds from outside the film world, that characters within the film world would not be able to hear.




4. Contrapuntal sound – sound that contrasts strongly with the image that you see on screen. In a film, whenever there is a disconnect between what’s occurring on the screen and the sound that is taking place. But there is no dominant feature in either the sound or the visual depictions you’re seeing an example of counterpoint.

 Examples of video and sound paired in a film:

Gladiator during the scene where Maximus is having visions of a field of wheat as he is dying. And wishes to be near his family in the after-life.
 
Constantine in which there are periods of mixed interpretation between religion and superstition.



5. ADR - Automated dialogue replacement- this process replaces dialogue recorded on set with dialogue that is recorded in a studio afterward. ADR in film usually happens after the film is edited and after the dialogue editor has sifted through the on-set audio to determine a list of cues for the actors to perform. The actor or actors come to a studio to deliver lines which are then synced with the film. 

ADR is used for a variety of reasons. Most often, ADR is done to get a cleaner recording of a line whether that is due to a technical reason such as background noise like a passing car, or for a creative reason such as to fix a performance. Typically ADR has to match the visual of the actor speaking but sometimes a director will opt to record new lines of dialogue to further the story along or to clarify a scene. You can get away with this if you can’t see the actor’s mouth such as when they’re turned away from the camera or if they are off-screen. 

ADR in film can be a very tedious and time-consuming process. Using tools like RX to clean up original dialogue recordings can reduce the number of ADR cues by salvaging previously unsalvageable recordings. Modules like Spectral Repair can be used to remove intermittent background noise while Spectral De-noise works well to remove steady background noise.

How is ADR done?

First, the dialogue editor or sound editor will comb through the film and identify cues for ADR. These are sections where the on-set audio is not salvageable and need to be redone. The director will have likely noted some cues of their own during the video process where they’d like a different delivery of a line or places to add lines to enhance the story. 

Then the film’s actors will go to a recording studio or dubbing stage to record their cues. Usually the director or producer is present for this recording session to guide the actor’s performances. The typical workflow involves playing the video clip and original audio recording for the actor to rehearse along with to get the timing and emotional delivery right. Then the recording engineer hits record and the actor delivers the new version of the line while they listen to the original audio in headphones. I personally like to roughly edit the ADR as we work through cues so we know right away if something will sync together well. Once the director or producer is satisfied, we move on to the next cue until everything on the list has been done.

After the recording, the ADR is further refined in editing to blend seamlessly with the rest of the production’s audio. 




6. The soundtrack of a film is its sound, speech, and music. It is used especially to refer to the music. It also means to provide music or sounds for a particular event, film, video, game, or other media production. Unlike film scores, the soundtrack may feature music that was not recorded for the film but fits its overall mood and tone. Soundtracks may also feature vocal snippets of dialogue from specific moments in the film. For example, the Pulp Fiction soundtrack features Samuel L. Jackson's famous monologue. A film soundtrack is a selection of recorded songs that accompany a film. Also known as an original soundtrack (OST), this musical selection can include original songs or pre-existing songs that played during the film or were specifically recorded for the film. A soundtrack is also known as an original soundtrack (OST). In recent years, a film’s soundtrack has become an important element in making films. A well-crafted soundtrack is essential in the creation of a film. This important aspect cannot be ignored or taken for granted to achieve the desired box office results. Without the soundtrack, it would be very difficult to portray the emotional ups and downs of a film, scare the audience in a horror scene, and help the audience relate much better with the emotions being portrayed on screen. soundtrack can not only make a scene more interesting, but it also connects the audience to the characters and their situations.

Some notable examples of soundtracks and scores include:

1. Psycho (1960): Composer Bernard Herrmann created the original, dissonant sound score for Alfred Hitchcock’s Psycho (1960). The scores in this film, particularly the second movement, are considered some of the most famous in film history. The film’s full original soundtrack is unreleased, but many later soundtracks contained re-performed versions of the scores by other orchestras.

2. The Good, the Bad and the Ugly (1966): Ennio Morricone was an Italian composer responsible for scoring The Good, the Bad and the Ugly (1966). The motion picture soundtrack album was released alongside this western film and contained 11 original music scores. Morricone also scored Once Upon a Time in the West (1972), tailoring each scene’s music to include a particular film theme, mood, or character.

3. Star Wars (1977): John Williams composed the score for the iconic science-fiction saga, which is one of the most memorable soundtracks in film history. He also wrote the scores to Steven Spielberg’s iconic Hollywood blockbuster, E.T. the Extra-Terrestrial (1982), which won him two Grammy awards and a BAFTA and a Golden Globe for Best Original Score. The soundtrack would undergo several re-releases over the years, adding more never-before-heard scores to the lineup.



7. Soundscape research- A soundscape is an  audio recording composed of multiple sound clips that, once assembled and arranged, creates an environment that surrounds the listener. These sounds can capture a real place or a place that no longer exists. They can also come from someone's imagination. taken together, the various sounds that make up a soundscape help tell the story of a place, person, object, or idea, like a neighborhood, a historical figure, a painting, or a memory. Anyone—from sound designers (like musicians or audio engineers) to visual artists to historians—can create a soundscape. The different environmental sounds that you hear are what create a soundscape. Soundscapes are inescapable. As long as you have the ability to hear, you will always be in a soundscape.

A soundscape is all the audible sound within a specific area. Soundscapes can change based on your location. The soundscape that you’re in at home is different from your work soundscape. This is because there are different environmental factors and natural sounds that are combined to create that specific soundscape and what you can audibly hear.

Soundscapes refer to the natural acoustic environment in addition to sounds that are created by humans. An acoustic environment is a combination of artificial and natural sounds within one area. Some examples of sounds in an acoustic environment can include birds chirping, a busy street, traffic, wind, and any other sounds that you are used to hearing throughout the day.

A soundscape can also refer to audio recordings or musical performances. The compositions created can give you the same sensation you would receive in a particular acoustic environment. This is because musical compositions are made using the natural elements that are found in an acoustic environment.

This sound design can often be heard in storytelling audio. In musical soundscapes, there are multiple layers, recordings, and noises that are added together to create your desired sound design.

If the audio is more focused on vocals and/or instruments, soundscapes will be used in a different role. Instead of being the focus, like in music for relaxation, soundscapes will play in the background.






Mind map\ mood board areas of investigation for the 4 topic choices: 30.10.23






For my chosen topic i am, thinking of doing commerce for my magazine and web designs in this project, but im not certain and i ,might change my mind and decide to do my project on something else by the end of the week. But for now im happy doing the topic on commerce , specifically e-commerce. I made a mind map of all 4 topics because im still uncertain at this point what project i want to choose  but i wrote extra information about commerce because im leaning towards doing that as as my final chosen topic, for this project. I am also heavily considering doing my topic on community, specifically the community of interests :Subcultures – Subcultural communities cohere around common beliefs and interest that are distinct from the beliefs and interests of the dominant culture in which they live. For example, we could think of the surfing community, gaming community and so on. I will make my final decision on what topic i will pick after thinking about it more thought out the week and sticking to one topic finalized by the end of the week on Friday, so i can start this new project making my own magazine designs based on my chosen topic area i want to focus on and design it ect; as soon as i can  to stay on track of things. I think i am going to end up doing the topic art, specialising in photography as an art form but im not sure.

The reason i didn't pick commerce is that it would have been boring to go to many local shops and write about it and it doesn't interest me, so i didn't end up going with that idea.

I had the idea of doing community, specializing in homeless shelters not homeless people as a whole because their not so much a community, but shelters are a community of homeless people who need a place to stay and something to eat and it would be interesting to interview them on there stories and perspectives on becoming and being homeless and what its like for them and i would ask a local shelter near me if i can ask them a few questions and take some pictures of the shelter and what's inside of it. I will reaserch shelters i can visit and charities i can look into that deal with the homeless. You do not have to pay to stay in most night shelters. Some are only open in the winter or when there is extreme weather. You arrive by a set time in the evening and leave in the morning. You usually have to share the sleeping area with other people. It can get packed in shelters so there really should be more of them. 








This is the nearest shelter in my area that i can visit, but its only for Barnet, which is fine for what im trying to do but in general it should be for anyone in any area to come to , this clearly is an example of the shortage and lack of space in shelters that most face in Barnet and London in general.

I could make a magazine spread and cover for a food bank, advertising helping the community and being kind and helping others who need extra support or have low income. I could solely focus on charities and food banks and how they help the communities. The magazine cover will be A4 and the magazine name will be short but effective. I will make a tagline that explains my aims of what i want this community to do and i will have a title that is relevant to my topic but something simple that doesn't explain everything im trying to convey, that will go into my tagline. Another charity for the community that i am familiar with is the charity called GIFT. Its a community engaged, supported and empowered by the gift of giving. GIFT’s mission is to inspire and enable lifelong giving.





If I picked photography as my topic, then i would talk about how to take specific photographic shots, at night and at the daytime. I would take my own original imagery and different photographic shots and analyze them and do research on them as well.

I have so many ideas and im trying to pick one, im going to either do community or art, not commerce or education.

I  have finally chosen, after a lot of different ideas and consideration of how hard it will be to research it, that I am going to go with the community, specifically charity, volunteering, and my religion the Jewish community as my final topic for this project. I chose this community because it relates to me personally and it is important to me what I am looking at in the community topic.


Different types of communities are:

Interest: Communities of people who share the same interest or passion.
Action: Communities of people trying to bring about change.
Place: Communities of people brought together by geographic boundaries. This can include rural, urban, and suburban communities.
Practice: Communities of people in the same profession or undertake the same activities.
Circumstance: Communities of people brought together by external events or situations.

. Countercultures – Like subcultures, countercultures sit within a dominant culture but are distinct cultural groups. But unlike subcultures, countercultures are oppositional to the dominant culture. For example, hippies, the Amish, and cult groups are countercultural community groups.

. Sporting communities – Sporting communities cohere around a common interest in a shared sport. They often develop their own practices, events, and phrases. For example, the global football community share the Football World Cup as their peak event.





Conclusion:
The concept of ‘community’ is broad, and the above examples of communities are only a handful of the great number of social units that exist in society. Humans tend to come together in social units to network, share experiences, share resources, or achieve power in numbers. Increasingly, as globalization makes the world more interconnected, we are developing new types of communities in new and interesting ways. As we’re able to globally communicate and connect using the internet and new media, people form their identities through more dispersed groups than ever before.


Understanding Commerce Media:  Finding the latest and greatest methods to grab the attention of your desired target market is a marathon, especially for online brands and those operating in commerce or e-commerce. The commerce sector is transforming at an exponential rate, rising from the increase of online shopping during the pandemic. 

What is Commerce Media?

Commerce media revolves around the idea of using digital platforms to promote products within the e-commerce industry and incorporates elements of:

Brand marketing is a top-funnel form of promotion that delivers ads to optimize reach and impressions.

Performance marketing focuses on the bottom of the funnel and prioritizes generating conversions, such as leads, clicks, and downloads.

It also incorporates retail media

It is used for discovery, conversion, and retention during the entire sales funnel journey. Encapsulates a variety of formats and channels. Includes ads on publisher’s sites, in addition to retailer’s sites across the internet. Utilizes large-scale first-party commerce data. Can directly connect marketers and media owners, therefore connecting the supply and demand for closed-loop measurement. Commerce media aims to utilize retail media, brand marketing, and performance marketing all in one, widening the fields to incorporate non-retail businesses, and ensuring media owners and advertisers control how they engage audiences.

Commerce media integrates components from brand marketing, performance marketing, and retail marketing with the aim of achieving full-funnel goals, using first-party data and a diverse array of formats and channels, such as video and CTV (a form of digital advertising that appears within streaming content) through to contextual and sponsored product advertisements.

A significant distinction between commerce media and retail media lies in the fact that commerce media extends beyond the retail media framework by encompassing a wide network of publishers across the open internet. Commerce media goes even further as it empowers both retail and non-retail advertisers, as well as non-endemic ones, to leverage commerce data and AI for more efficient audience engagement across these publishers and retailers.

One amazing example of commerce media in recent years has been the expansion of Uber’s advertising surfaces on the Uber Eats platform. This has enabled CPG (Consumer Packaged Goods) brands to buy sponsored items directly on the Uber Eats app, allowing these brands to unlock Uber’s full potential and expand Uber’s CPG partners’ portfolio of products.

Commerce media incorporates elements from all the categories above to meet full-funnel objectives using large-scale first-party data and a wide range of formats/channels (from video and CTV to contextual and sponsored product ads) — all while enabling closed-loop measurement.

As a key difference, commerce media expands upon the retail media model by including a broad network of publishers across the open internet, in addition to retailers. Commerce media also enables retail, non-retail, and non-endemic advertisers to use commerce data and AI to more effectively engage audiences on those publishers and retailers.  

Commerce media brings together the capabilities of retail media, performance marketing, and brand marketing all in one place. Widening the field to include non-retail businesses, commerce media gives marketers and media owners control over how they engage audiences, throughout their purchase journey, and across the open internet. 

How retail media and commerce media intersect on the open web:

Retail media has spurred the rise of its bigger cousin, commerce media. 

At its simplest, commerce media focuses on the areas of the open internet where shoppers are commonly found. Whether they’re researching a product, comparing features or prices, or in a digital store, commerce media enables brands to reach shoppers. It expands upon the retail media model by including a broad network of publishers across the open internet, in addition to retailers. Commerce media also empowers non-retail and non-endemic advertisers to use commerce data and AI to more effectively engage audiences in all the places where consumers are actively researching, browsing and buying.

Publishers are also making progress toward being a point of discovery by marrying commerce and content, while retailers are making it easier to complete transactions via new commerce experiences on publishers’ sites.

What is intro to e-commerce?



An ecommerce business uses digital methods to sell products and services to customers. Ecommerce businesses can be online-only or have a physical presence as well. Selling to customers online typically requires a website or digital storefront, plus a way to process payments digitally and ship orders to customers.

How does ecommerce work?

Ecommerce works by connecting buyers and sellers using various electronic channels. For example, you need a channel, such as a website or social media, so customers can find products and services to purchase. Then a payment processor enables the exchange of the goods or services. Once the transaction succeeds, the customer receives a confirmation email or SMS, and a printable receipt.

If the transaction is for goods, then the seller ships the items and sends the customer a tracking number via email or SMS. If the transaction is for a service, then the service provider can reach out to schedule and complete the service.

What is an ecommerce website?

An ecommerce website is your digital storefront on the internet. It facilitates the transaction between a buyer and seller. It is the virtual space where you showcase products, and online customers make selections. Your website acts as the product shelves, sales staff, and cash register of your online business channel.

Businesses might create a branded store experience on a store like Amazon, build their own commerce site on a dedicated domain, or do it all for a multi-channel approach.

What is an ecommerce business?

An ecommerce business is a company that generates revenue from selling products or services online. For example, an ecommerce company might sell software, apparel, housewares, or web design services. You can run an ecommerce business from a single website or through multiple online channels like social media and email.

Steps to starting an ecommerce business
The steps to starting an ecommerce business can vary depending on factors like what you want to sell. For example, if you're selling services, then there’s no need to manage inventory or fulfillment. However, if you want to sell products online, then inventory and fulfillment will likely play a critical part in your operations.

Here are some steps you can follow to get started:

  • Research business ideas
  • Make sure there’s demand for the products you want to sell
  • Determine how you'll sell and ship products to customers
  • Find suppliers and manufacturers
  • Choose which online channels you'll sell through (e.g., an Amazon store)
  • Create a website or online storefront and upload products
  • Create a plan for your fulfillment strategy
  • Begin attracting customers with promotions


Prime Day:

Prime Day 2021 was the biggest two-day period ever for sellers on Amazon. Additionally, during the two-week lead-up to Prime Day, customers spent over $1.9 billion on more than 70 million items, which was more than a 100% year-over-year increase on sales compared to the Prime Day 2020 promotion.

A focus on the customer:

Define your ideal audience to help attract loyal and enthusiastic customers. Who do you want to serve with the products? Direct your marketing efforts accordingly.

Once your business gains steam, keep the momentum going by considering who will be moved by your brand story. Instead of chasing after buyers who don’t need what you’re selling, focus your efforts on an audience that will appreciate your brand.

A smooth online experience:

Online stores should be user friendly. When the online experience of a store is well-designed, making a purchase feels effortless. If customers have to jump through too many hoops, they will abandon carts before completing transactions, and sales could suffer.

Successful ecommerce stores keep the spotlight on products by streamlining the checkout process. Remove any unnecessary steps, make your user experience intuitive and straightforward, and bask in the glow of happy customers.

What makes an ecommerce store successful?

A compelling brand story:

Unique brands stand out, but a great brand takes more than a great product. To catch a customer’s attention, convey your business’s purpose and vision.

Ask yourself, why does your business need to exist? How will the products make your customers’ lives better? Your branding should convey the answers to these questions.

Spend time thinking about the look and feel of your brand. Dig deep and find a simple, powerful way to convey the origin and mission of your business.

Great products:

High-quality, reliable products and ecommerce services are at the heart of successful online brands. Your product should solve an unmet customer need or challenge. You must also offer it at a compelling price point.

Product quality and pricing can make or break your ecommerce business. Do some market research to get a sense of what types of products your competitors are selling, as well as the market value of similar items.

Benefits of ecommerce:

Conducting sales online has some significant advantages. Among the top benefits, ecommerce:

  • Is growing rapidly
  • Offers global marketing reach
  • Provides the ease of ordering products online
  • Generally involves lower operating costs
  • Gives direct-to-consumer access
  • All of these points offer strong incentives to participate in ecommerce. 
Enterprise ecommerce:

Enterprise ecommerce is the buying and selling of products to large companies or organizations. If a large business sells many different types of products or has multiple brand lines and transitions into selling online, then it is participating in enterprise ecommerce.

Social media ecommerce:

Social media can help you market and promote ecommerce stores to a broad audience. Just as social media enables you to connect with friends and family, it also has the potential to attract customers to your business. Done well, social media marketing engages customers in an informal setting.

Social media can help you:

Attract new customers
Build brand awareness
Generate online sales











Summery:

Commerce media allows retailers and brand partners to reach audiences across the web, but retail media is specifically related to a retailer’s website.

While there is some key crossover between the two, and there can be advantages to both, if you are looking to widen the field and utilise greater capabilities of brand marketing, performance marketing, and retail media, commerce media appears to be more comprehensive in scope, giving all types of businesses their time to shine.

Analyse a magazine cover and spread analysis: 30.10.23

Designing a magazine cover analysis: 

I picked this magazine design cover because its about my interests and i love watching soaps and day time tv shows and it includes my favourite shows to watch which are strictly come dancing and Neighbours as the main photographic images on the magazine cover. What i like about this magazine cover is the vibrancy and colours on the cover. It shows the message of what its trying to promote very clearly and has good readability for people to read , as the word fonts and type face colours don't fade with the background and they contrast nicely and is enjoyable to look at for a long period of time and the cover makes you want to buy the magazine because of how the bold visuals on the cover draw you in, in a good way.  The first thing you see is the image of the cast of the new series of strictly come dancing in vibrant colors, that's what instantly attracts me to the magazine covers overall appearance. The type of language used on the cover is slang and modern language, which isn't formal, since its allowed to be in formal, since its a magazine article. 

The main image attraction that catches the audiences eye is in the center of the  magazine cover which are  the popular strictly novice, stars  and known celebrities photographed from famous things they've stared on, on the tv from news presenter to EastEnders soap star and model and the UK dance  contest is suitable for a variety of ages from around 4 and up or any ages really. Reflecting back on my annotations below, in one of my text boxes i ,made a small spelling mistake, i was meaning to write 'strictly come dancing', not 'strictly corn dancing'. The bold lead article lines are very captivating and immediately draw you in and get you exited for what's to come on the new series of the dance competition. The bold and striking words saying 'strictly back!' , conveying  the built up anticipation and hype in the return of the highly popular competitions new series. The explanation ,mark in the bold lead article lines just represents the happiness and fun the show gives to its audience every year and never disappoints and is just entertaining and something  to look forward to tuning in every week!

On the small banner, its also called a pug  because it tells you some promotional offers you get when watching these shows on a streaming platform.


Designing a magazine double paged spread analysis:







What is the appeal?
 • What draws your eye?
 • Consider images and text


#Neighbours TV Week SPOILERS
Someone will die - Paul, Brittany or Leo! Who could it be I wonder? 🤔💀☠
Freya joins the show to Rubble Trouble for Levi 😇
Leo is hellbent on doing everything himself 🥴
5 Mins with new cast member Phoebe Roberts
#AusPace
9:25 AM · Jan 17, 2022

(For me personally, that was one of my favourite peak dramatic Neigbours storylines that left me on the edge of my seat hooked, wanting to watch more episodes back with the 2022 cast, not the new reboot cast that is here now, which in ,my opinion are entertaining but not as amazing as the Neighbours cast of 2022 , with all my favourite characters in most episodes. )

I picked this double paged spread  to analyse because its again about my interests, which is many genres of day time television and i love watching soaps(specifically Neighbours) and day time tv shows and it includes my all time favourite soap to watch on the inside of this magazine i have chosen to analyse   which is Neighbours. It is the main attraction and focus on these double page spread and it includes  splash photographic images of what's to come in this exiting new storyline on the soap. The visuals on this spread are the main attraction towards the audience to promote exiting plots coming up and they are all photographic , with dramatic text with bold type fonts and classic type boxes of simple but effective black text on a meaningful one colour bold statement background. For example, having the words 'will die' in all caps in bright red around the images on this spread in the noticeable center placement of the spread especially in bold red caps, enhances the drama to a whole new level of tension and  uncertainty towards the audience and a level of some excitement to go with this storyline on Neighbours to attract the eye of the viewers and draw them in to the world of the soap , wanting to know more about what is about to prevail next. The photography shot angle in the center of the main spread is taken in a mid range low angle photography, that's shot low on the floor to show two people in the same shot, of one person injured and unconscious not moving on the floor, while the other person is  holding on and in a state of a frenzy, shock and full of many all over the place distressed emotion on what's going to happen after this tragic accident next. The camera angle these two characters are in, emphasizes the unusual dramatic circumstances their in and also the characters facial expressions and the angle in a way  sets tone to the scene of how much danger there in and heightened there connection, emotions and sadness and mixed of emotions all in one dramatic ,moment in the soap of the tragic and complicated love story of Paul and Terease.

What i like about this spread is the meaning of the colours all around it from the background behind the black text, which symbolise the tone and mood set in this article for the audience to feel and be emotionally drawn into. For example, the red in the spread double pages represents death violence, anger, and aggression, and it frequently indicates danger. Paradoxically–for a color associated with action and energy–red is universally used as the color  used as the color that means "stop." Red is used professionally to capture attention, elicit emotion, and convey confidence. In this spreads context, the red is  foreshadowing that something bad will happen and one of the characters in the soap might die and tragedy will occur. The blue background colour represents how everything is all falling apart in an emotional Rolla coaster of emotions, tears and pain put onto the characters on the soap in this dramatic new tensional and heart racing storyline. Blue in general and on this can also represent elements of sadness or aloofness or introspective journeys, wisdom, and depth of understanding, towards each character on the soap while all this calamity occurs in the soaps dramatic storyline to draw in a larger audience of consumers watching and being engaged with the soaps fast paced intensity and watch time.





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In design magezine spread document practise: 01.11.23

 





I have started to attempt to use  adobe indesign for the first time, making a magezine spread using text and practicing formatting in design. I am doing this as practise, so that i know what im doing later on when i attempt to make my own magezine design later on.


Finishing off what i can of the practise magazine design spread: 06.11.23







Above is what i made in the two lesson span time i had. 


Below, this is where i got up to in the magazine spread design process. I followed the video as well as i could , i didn't really understand the instructions on the paper and i found it easier to follow the steps visually from the video, rather than trying to imagine what to do just from looking at the instructions on paper. I was really proud of myself for almost finishing it , the only bit i didn't complete was putting a pull quote onto my page. I also added images (random ones from the internet), but i didn't add shadows or things around it, because i didn't have time to. I was able to add two different-sized photos successfully. I was able to add a title, subheading and change the size of my texts fonts well . I did this in the maestro and grouped the text boxes together and just went with the flow and did what i could from following the video. This work was done in the topography workspace setting. The tools i used when making my practise magazine spread was: paragraph style, paragraph, selection tool , type tool, pen tool, rectangle frame tool, colour, text wrap, stroke, character, character style, layers, hand tool,  zoom tool and columns.  




Demo 1:


Demo 2:


Those are the recordings i used to make my first attempt in magazine spread design in InDesign.

Picking my area of investigation and planning new ideas and planning for a magazine cover:08.11.23




Ideas of a name for my magazine that i am going to make:





This is all the information in the mindmap i made if the words aren't clear to read:
  • Community magazine cover name ideas:
  • kindness association
  • Handy helpers
  • colony of togetherness
  • Slogan idea: Our policy is 100 percent generosity!
  • Firgun (פירגון) – Firgun is a Hebrew term and concept in Israeli culture used to describe genuine and sincere happiness for another person without any ulterior motives. is often means a feeling of pure joy on seeing someone else’s accomplishment.
  • We are one
  • Compassion for strangers
  • Tagline idea: The kindness you put out into the world always has a way of coming back to you
  • Gifting kindness
  •  (פירגון) society Firgun
  • goodwill association
  • prevailing foundation
  • Gifting provision
  • charming suaveness
  • Provision as one

I am going to be honest, i was about to pick photography as my topic but, after watching a Dharman video on YouTube called' Rich Women Goes Homeless for 24 hours' , it really inspired me to switch to the community because i think doing my topic based on charity and giving is important and interesting to research and i wanted to learn more about this sector in community as i never had time before to look into it in depth but this project is a perfect opportunity for me to look into this sector of community. I have always loved watching Dharman videos and i still do and watch everyone he puts out daily because they inspire me and teach me most of the time important messages on how to treat others and good morals that anyone can follow. He is best known for his video production company, Dhar Mann Studios, which creates short films for social media platforms such as YouTube. The films target a young audience and typically feature a turn of events that teaches the antagonist a moral lesson. I want to my area of investigation on something that interests me, and while photography is a huge part of my life, i decided to change things up and do my chosen topic on another interest i have to show variety in my work. Anyway, i will have many more opportunities to showcase my passion for photography in other projects and even this one but not as the main focus, which is also ok and im happy with nmy final decision of doing my chosen topic on community, specializing in Volunteer community and a little bit of  Religious community of my religion interpreted into this project but mostly just charity and volunteering to help people in need give back to the community. GIFT is a great example of where i would like to research my topic on and get my original imagery photos from. Through the generosity of supporters, GIFT can meet the challenges of nurturing and supporting the community. I am familiar with this organization and i haven't volunteered there before but i have connections to the charity through my old secondary school, my parents and friends. GIFT personally has helped me and my family in the past and are really important to have for helping out the community i am proud to be apart of.

I am going to experiment with my magazine cover main image and get some inspiration and ideas from the local GIFT volunteering center every local to me in Hendon and take photos there for my main photographic image on the cover of the magazine that i am going to make. My main article will be about the importance of volunteering and helping help the community you care about and doing your part. I need to pick an image that will suit the idea that i want. I need to take the pictures first before i start making my magazine cover and putting the ideas into action and doing my sketches so i know exactly what kind of picture i want to use, whether its inside the building showing the volunteering process or the outside of the building or how everything works.

(GIFT is a volunteer organization(Jewish Volunteering Network), whose purpose is to encourage, educate and promote a culture of giving and volunteering among young Jews in the community and at the same time help those in need.)

Instead of focusing on several charities and food banks in the community, i have decided to narrow down the community to my personal community because i connect with it more and is easier to concentrate on one organization, rather than more than one that can become alot to make a website, magazine and magazine spread on.



This picture has inspired me to use this as my title words, it fits my audience perfectly and i can add both the Hebrew words and the English in the title, possibly overlapping on each other because the charity i have chosen is based in England, so i can put my religions community and English interpreted into it, which is good for the audience and anyone who cant read Hebrew can read it in English as well. The meaning of these words are relevant and important to what I'm trying to show and portray. When people see my title if they know what it means if they can speak Hebrew than they will instantly know the theme of my magazine which is kindness ,volunteering and helping the Jewish community across London, Manchester and Israel. GIFT inspire giving. 

They know that being kind or helping others isn't something that just happens automatically. It is a mindset that needs to be taught, nurtured and encouraged, so that present and future generations are imbued with this core tenet of Judaism. GIFT is a volunteer organization, whose purpose is to encourage, educate and promote a culture of giving and volunteering among young Jews in the community and at the same time help those in need. 

GIFT offers volunteering opportunities in the distribution of food, helping the elderly, disabled and families with young children. GIFT needs volunteers to help in all of these areas, including for volunteers to help in their  food warehouse, food package delivery drivers and for people to encourage shoppers to purchase extra food items for the GIFT Boxes located in most kosher stores. They have after school opportunities helping with children, playing and helping with homework in their home; as well as a tutoring, which I have personally experienced from them before a few years ago.


Tagline ideas for my magazine spread: ( a few of them are inspired from Dharman videos)

“Always be good to everyone you meet, blessings sometimes show up in unrecognizable disguises.”

The kindness you put out into the world always has a way of coming back to you

(Slogan idea: Our policy is 100 percent generosity!)

“Never underestimate the power of kindness.”

“Be the kind of person who makes everyone feel like a somebody.”

Helping others is not only good for them, it also makes you happier

“Be the change you wish to see in the world.”-one of my favourite and its short ,effective and catchy.

“The best way to predict the future is to create it and giving a helping hand" 


I highlighted my favourite taglines in yellow.


How to make a magazine and magazine covers examples that help to inspire me in my final magazine design: 

The magazine cover should: Stand out, should be able to read the magazine name, should be legible with a more condensed typeface and make a magazine cover most suited to the audience that will read the magazine that i am going to create.

https://glorify.com/learn/how-to-make-a-magazine

https://www.canva.com/learn/magazine-cover-design/




Magazine cover inspiration:








Above is a really good example of how a magazine cover should be laid out with a clear image and message to the audience that looks effective.


Typeface style inspiration:





Magazine double spread inspiration:





Experimenting with different typefaces on illustrator:

Image





This is what i have done so far for experimenting with my typefaces and styles. I have started off concentrating on designing my main title for my magazine cover first then i will experiment with creating the taglines typefaces and character Styles on adobe illustrator. I haven't added any color yet to my main magazine cover title but i have added a shadowed mirrored effect with a bold typeface and i did that all on Adobe Illustrator.  



Above these are some typefaces styles on google i thought looked interesting and i could possibly use in my magazine title styles.



The typefaces i used to create these 3 typeface styles where Chalkduster, Academy Engraved LET Plain:1.0, Myriad Pro and Hoefler Text. I like the 3rd title i made as its simple bold and effective and has great readability and would look great as a bold title on my magazine cover design. (Firgun (Hebrew: פירגון) is an informal modern Hebrew term and concept in Israeli culture, which describes genuine, unselfish delight or pride in the accomplishment of the other person. Another definition describes firgun as a generosity of spirit, an unselfish, empathetic joy that something good has happened, or might happen, to another person.)

Primary research: feedback and creating an online forum and servey:17.11.23

Here is a link below to the digital spy forum discussion page:


Digital spy forum feedback:


My primary research questions that i asked




Responses that i received:
















I needed to pick an area to investigate and i  decided to pick community, specifically looking into the Jewish community and volunteering and helping those in need to support Jews in need within that community. This community will be in located in London and Manchester, not worldwide, exclusive only for England and also helping out Isreal. So my organisation will be across London, Manchester and Israel  i want to inspire giving. (like GIFT does as well) and being kind or helping others isn't something that just happens automatically, so i want to encourage and change peoples mindsets and inspire giving and generosity. I also wanted to investigate how i can make a website and magazine about my chosen topic. 

I was inspired by a volunteering Jewish organisation called GIFT. (GIFT is a volunteer organization, whose purpose is to encourage, educate and promote a culture of giving and volunteering among young Jews in the community and at the same time help those in need.)  What they already do in real life,  is what i want to intend to  accomplice as well through my magazine and website i am going to create soon this is just the research part of this project,  I'm not actually planning to start my own volunteering organisation, its related directly for the purposes of my school project.  I need to make an opening scene, website ,magazine and magazine spread related for the area i chose to investigate which is what i explained in the beginning . I want to be inspired by GIFT and do something similar to what they do to help the Jewish community, with the same intentions but in my own original way, if that makes sense.  Its like as if they are my competitors that are inspiring me in my projects final outcome, but I'm not a real organisation, and doing a project to make it look as if its a  real volunteering organisation, just for the purposes for this project  i am just creating related to the Jewish community, as my area to investigate. I replied to someone on the forum with this.

The feedback I'm getting is really important and i will input in into my final designs for this project. I will keep adding all my responses i get good or bad from my forum advice category discussion post i created as part of my primary research onto here. I did not expect that many people to respond and view my forum discussion page!  

I'm glad i went with making a forum as its reaching more people then it would on a google form and i put it under the category of advice so it can reach lots of people. Not all of them are necessarily my demographic im aiming this at but any feedback is good and i thought getting feedback from people outside of the class would be better  and more effective.  From the feedback i got already, i think that because of my demographic of the Jewish community as the main one, i will distribute my magazine to local synagogues and Jewish schools, basically anyone part of the Jewish community it would be nice to get feedback from them as their my demographic im trying to sell my product towards. 

Another way i could have done this primary research was interviewing people  in my local synagogue to get feedback directly from the orthodox Jewish community that  im apart of because this is my area Hendon's  local synagogue that im apart of. The reason why i didn't end up doing this is because of time being limited and my confidence around people and i would probably be too scared to ask that many questions to people at the synagogue even though i know a few of them from my parents it would still be embarrassing to do this. I also had the idea of sending people from my old secondary school who are Jewish the link to my forum page i created on Instagram messages and get feedback from a Jewish demographic , as well as responses from strangers who are and aren't Jewish from the forum directly who responded to my questions i made. I still haven't done this , but i want to its again having the courage to ask them which is one of  my downfalls in this project. Its different asking people you don't know for feedback but asking people you do know but aren't close to anymore can be tricky as you don't want anything bad to happen and it might look weird asking them randomly after not talking for a while for them to do you a favour , its awkward and i don't really have the confidence to do that I'm scared something bad might happen if I'm randomly asking them for help their opinion  like that for a school project all of a sudden.

























https://www.jw3.org.uk/#-link to JW3 website





















I am also going to post the questions on another forum online as a survey not a discussion post, specifically for Jewish people and not on an advice forum, this time on a forum for the Jewish community. Maybe i could achieve that on Reddit but I'm not comfortable using it because there are a lot more people there and anything could happen on there like twitter and can get very heated and opinionated, so i will ask my friend from outside of collage to post my questions on her reddit account she already has. She doesn't mind doing that for me and i want to reach out and get as much feedback as possible from my demographic and i don't think i can get that from digital spy forum as it does not really have a Jewish forum. 

On reddit there are 93k Jews on the Jewish forum and 600 are active right now, so that's where i need to post my questions on. The more people who see it the bigger chance i get more replies.  My friend will ask reddit for permission to post a survey first, then she will send me a link so i can look at the progress and screenshot it all onto here. 

On reddit I will make a sub reddit saying  'Hi, I want to post a survey about a magazine I am making for a college media project. I am Jewish, and the theme of the magazine is about volunteering in the Jewish community. I would like to ask this subreddit 8 short questions about what they think about the magazine name - "Firgun", and if this magazine existed, where would it be most convenient for them to buy it from (the newsagents, synagogue, etc)'. My friend said that she will send the questions for me  when they let her in a few days. It takes a few minutes, same as digital spy to publish but you need to wait for the creators of reddit to message you with permission so it will take a day or two and she immediately let me know when its up online. You only need permission for surveys when you post on reddit. Update: I  just got permission to post on Jewish reddit! 

If reddit gives bad and unhelpful feedback, then i will use another place online that i found. Its a survey forum where if you fill out someone else's survey, they will fill out yours guaranteed and it has 19k members. I will post my survey on there too and put all my feedback and progress on my blogger.

Here is a link below to the reddit post for everyone, any religion: 


Here is a link below to the Jewish reddit community post, link:


Reddit and sub reddit page survey feedback:

My primary research questions that i asked



My primary research questions that i asked 


Responses that i received:



The Jewish reddit page post i made got deleted and someone downvoted the survey, so I'm going to try and get it unremoved hopefully as soon as i can but i think they blocked me on sub reddit for breaking rule number 5 so i don't think i can get it back, but i did ask permission before posting so this is really frustrating and inconvenient. Thankfully, the survey that i made on regular reddit is still up and working for people to respond to. It has no responses yet, but hopefully it will soon! When they are some responses and feedback i will put it below as screenshots. 


This Jewish reddit page post so far has 1.6k views and no replies but at least it got unremoved and approved, so hopefully their will be some feedback soon. Update: Someone gave me some amazing and useful feedback on the Jewish reddit page answering all my questions . I only got 1 detailed response from the Jewish reddit page and i got no responses on the regular reddit page i made, but I'm happy as i got lots of feedback on the digital spy forum that i made and this was just meant to be a backup option of feedback just in case the forum didn't work out, but it did and i got lots of useful  feedback i can use in my final design for my magazine and website design. 






Sketches of how i want my magazine cover and spread to look like(planning) and photos i have taken for my main image ideas for the main bold photographic image on the center of my magazine cover:

From the photos i have taken, i will decide which one is most suitable for my target audience and then from there draw a sketch of how i want my magazine cover to look and then create it. I will do something similar for my magazine spread design but with more research and text added on to it. 

I didn't take these photos there from google, but i want photos taken by myself similar to these for my main image on my magazine cover or a sub image in my double spread sheet design. The photos  i would take would have many people working as a community in one image, representing the gift of giving and how the Jewish community can work together to volunteer and builds a community of Firgun, giving and generosity. I also want to take pictures of food parcels supplies in a volunteering warehouse, spread out in a visually appealing way. The organisation GIFT has really inspired me in my theme and overall design, but i will add my own creative and original touch to the overall outcome of my magazine cover and spread. 



Primary research 1 of 2- planning original photography-experimental photos: (1 is feedback and 2 is original images taken by me):21.11.23

location of where I'm am taking my photos:(At the GIFT: give it forward packing warehouse full of volunteers of all ages) Address- 61 - 63 Watford Way, London, NW4 3AX. GIFT inspires the next generation to become givers through dynamic education, impactful volunteering and helping those in need.

https://www.google.com/maps/place/GIFT+-+Give+It+Forward+Today/@51.5813236,-0.2295799,17z/data=!3m1!5s0x487610dbe78317d5:0x10037539254b5161!4m6!3m5!1s0x487610dc585a5cfd:0x4482b692e7cee991!8m2!3d51.5813203!4d-0.227005!16s%2Fg%2F11j4sw108b?entry=ttu

https://www.google.com/maps/place/Jewish+Futures/@51.5838396,-0.2304444,18z/data=!4m15!1m8!3m7!1s0x487610dc591ffb65:0x36e81113fbc8c1a1!2s379+Hendon+Way,+London+NW4+3LP!3b1!8m2!3d51.5813203!4d-0.227005!16s%2Fg%2F11c5dbh2c_!3m5!1s0x487610dc585a5cfd:0x86af233023466600!8m2!3d51.5813223!4d-0.2270031!16s%2Fg%2F11dztqj5ls?entry=ttu

https://www.yell.com/biz/gift-give-it-forward-today-london-8499554/







Below are the images i have taken myself on my camera for my magazine cover's main image(i will pick one out of all of the photos for the cover main image) and maybe some magazine spread sub-images, that i could possibly also use in my website that i am going to create soon and these are also pictures that i will use on my website, not all of them but a few i choose to use will be key assets to my websites overall look on all 3 pages i am going to create.

At 17:15 on Tuesday 21st of November 2023, i went to the GIFT warehouse full of volunteers packing and shelving food and drinks for families who need it. I went there to take a couple of photos for my primary research for my magazine and website images and assets.

















































I blurred peoples faces in these photos for privacy, security and safety reasons-.https://www.iloveimg.com/ I used this free website i found online to blur out the young volunteers faces out.


























































































Binary oppposites:09.11.23














Opening scene : week 1 Open scene analysis(1 genre 3 ,movies):09.11.23




Genre: animated cartoon movies , children films, fantasy, drama, comedy, action and adventure:

opening scene 1: 
Ruby Gillman, Teenage Kraken: genre =Adventure/Comedy: DreamWorks animation studios (2023)-director Kirk DeMicco:


https://youtu.be/eOT_IsZgzXU?si=pgLGfhHvZt-PEpmN

ruby Gillman's personality props location , what does it show us. both unwater mythical animated creatures in both movies i picked.

Ruby Gillman is the titular leading female protagonist of the DreamWorks animated film, Ruby Gillman, Teenage Kraken. She is a sweet, awkward 16-year-old kraken teenager who is a direct descendant of her species’ royal lineage, and destined to inherit the throne from her grandmother. She starts out as a insecure teenage girl, then grows over the course of the film to a confident hero. When exposed to ocean water, Ruby transforms into a giant kraken. In this form, her skin changes to purple, having a slight sparkling texture present throughout most of her body. 

In the opening scene of RUBY GILLMAN, TEENAGE KRAKEN , we are immediately introduced to our main protagonist ruby Gillman talking to the audience in 3rd person and  then shortly after the main agonists on ruby's journey which are her family, (mum dad and younger brother). They are trying to live a normal life and lives in the seaside town of Oceanside. Just like the rest of her family, she lives her life pretending to be a human. , but struggles at times since her and her family are a family of krakens, disguised as a  human family, so no one discovers their secret of being sea creatures. 

In the opening scene, you get already get an impression of Ruby Gillman's personality, which is a shy teenager whos sweet and awkward and is desperate to fit in at Oceanside High, but she mostly just feels invisible and has a reserved nature resulted in a lack of self-confidence. She is curious about who she is and wants to know her true self above and below water. 

Her interest in the ocean is an interesting one, and something that is seen all throughout the film. Even though she had never entered it, the ocean had always endeared her, appearing to be well-drawn to it. Her bedroom is filled with ocean-related knickknacks, and she reads a quarterly-released magazine called The Marine Biologist Quarterly, even if her mother expressed her objections. Despite this fixation, she was deathly afraid of the ocean, never wanting to be confronted by it in a situation, which stemmed from her mom’s anti-ocean rule. 

 At the very start of the opening scene, we are instantly introduced to Ruby Gillman in a wide range shot of her bedroom and the setting looks ocean themed from the the sea shell pillows and blanket she has to the boat like featured windows in her room. These props are a huge giveaway to her connection to the underwater world, or at least her love for the ocean. We then get a shot of an extreme close up of her feet, showing the viewers that she is not an ordinary teenage girl and could be an other worldly sort of being, trying to act like a human girl to fit in with the world above water. At the end of her prom presentation in the opening scene, to her mum Ruby wore her normal outfit to fit in as a human with black sunglasses to hide her kraken features, such as her gills for ears and large blue hands.





This is a shot of the character in depth of field solely concentrating on the protagonist not what's behind her in this moment of the movie, to show her worries in a clear shot showing her mixed of rambled emotions at this point in the film. 

As you can see here, she looks different to her friends because she is not human, she is a sea creature kraken.


This is an image of an extreme wide range shot of the setting of the town that Ruby Gillman and her family live in. 


opening scene 2: Inside Out: genre=Kids & family, Comedy, Fantasy: Pixar Animation Studios :(2015)-director  Pete Docter:


https://youtu.be/x__NgnMBHV0

Riley's personality props location, what does it show us. 



Joy is the main protagonist of the Disney/Pixar film Inside Out. She is one of the five emotions inside the mind of Riley Andersen. She always strives to remain joyful, hence her name, and is the leader of the emotions. 

Many people think that Inside Out does not have a character who is the villain of the movie, because it does not appear physically. Anger, is the closest that the film ever got to having an antagonist, and even Joy shows tones of antagonism towards Sadness.

Joy is, as her name states, the very essence of happiness and perkiness and as such, she loves to look on the bright side of things. She is the oldest of all of the emotions. She values Riley's happiness to the point where she does not want any of the other emotions to influence Riley. She does not want Riley to be sad at all, even when she needs to be. Because of this, Joy is the least flexible and most controlling of the five emotions. She treats Sadness as a problem that needs taking care of, because she does not understand why Sadness is a necessary emotion due to wanting Riley to be happy all the time.

The main prop first used in the opening scene by Joy was a marble of Riley's emotions and it was one of her core memories and her job and the other emotions later on in the film is to control and keep everything safe and in order in her head full of precious memories. 

Joy is probably barefoot to give her more of a spontaneous and spunky nature to add on to her tomboyish and ignorant personality. Her outfits show that she doesn't have stereotypical feminine interests such as the color pink or the dresses, although in the final version those interests are used.

The film Inside Out presents a curious take on how emotions create lifetime connections within one's brain that constitute and influence their personality. Much of the film takes place in the head of an 11-year-old girl named Riley, with five emotions: Joy, Sadness, Anger, Fear, and Disgust, embodied by characters who help Riley navigate her world. The film has some deep things to say about the nature of our emotions.

When Riley was first born, Joy was the first ever emotion to be born. She then walked towards the control panel, which at the time consisted of only one button. The instant she pressed it, infant Riley began smiling. However, 33 seconds later, Riley began crying. Joy soon realizes that Sadness (the second emotion to come to Riley's mind) has arrived and has pressed the button. When Joy looks at her, Sadness introduces herself, and Joy awkwardly moves her aside to fix the situation.

She, Sadness and the other emotions, Anger, Disgust and Fear, control Riley through her thoughts and mind. Joy seems to want to keep Riley happy and joyful, and always has an important task for every emotion except Sadness, who Joy has no idea what she does. Riley enjoys a happy, joyous life in Minnesota until Riley's father gets a brand new job in San Francisco, which causes Riley to become depressed and sentimental.

The opening line of this film is "Do You Ever Look At Someone And Wonder". This is the first line in the beginning of this Pixar movie, in which the audience is made aware that they are about to be taken inside the mind of a girl. It’s great, especially since the line is delivered by Joy, her first-ever emotion. It’s a neat way to set up the rest of the film, making it clear that Amy Poehler’s character is going to be something of a tour guide through this strange and wonderful exploration of what makes the human mind work. One of the key conflicts in this film is between Joy and Sadness, with the former fervently wanting to protect Riley from the latter. Ultimately, of course, she has to come to terms with the fact that, though undiluted sadness can be stifling and destructive, this emotion also gives birth to important things such as empathy and compassion. Inside Out begins with a brief prologue, associating us with the various emotions beginning with Joy quickly followed by Sadness.

Reader view:

  • rising action
  • The series of crisis/conflict Leading up to the climax
  • Falling Action
  • ex. from inside out
  • All of the action that follows the climax
  • climax
  • ex. from inside out
  • Turning point in the story
  • ex. from inside out
  • Riley moves from Wisconsin to San Francisco
  • The house is not as she had imagined and the moving truck will not get to her home for a couple of days
  • Her emotions in Headquarters start to disagree on how to deal with this dramatic change
  • Joy and Sadness get sucked up the tube into Riley's long term memory along with the core memories
  • Riley's life is falling apart because joy is not at the control panel to allow her to have happiness
  • Riley gets angry at her parents and runs away
  • After taking control of her emotions, Riley gets off the bus before it leaves and goes home to admit to her parents she misses her old life
  • exposition
  • Beginning of the story
  • Introducing the main characters
  • ex. from inside out
  • Introduces the main character, Riley and her emotions
  • Gives background of her past
  • Introduces her core memories
  • resolution
  • The conclusion
  • ex. from inside out
  • New core memories are created with multiple emotions
  • The control panel gets an upgrade with a new button for puberty
  • What is a plot?
  • setting
  • Where a story takes place
  • ex. from inside out
  • The setting of the movie takes place inside of Riley's mind
  • Plot & Setting
https://prezi.com/4hmwoacvdrrf/plot-setting/

opening scene 3: Luca= Family/Adventure: Walt Disney Pictures and Pixar Animation Studios :(2021)- director Enrico Casarosa:



https://youtu.be/TNaXE6MKMBg?si=VrXFcIKVLwP4RSSd

Luca's personality props location , what does it show us. both unwater mythical animated creatures in both movies i picked.

In the movie's opening scene, two fishermen take their boat out to sea at night. As they make their way through the water, they begin talking about sea monsters, debating whether or not they exist. As they talk, a sea monster becomes visible, lurking through the water and snatching some of their belongings from the boat, terrifying the fishermen. 

Protagonist Luca Paguro is a bright and inventive 13-year-old sea monster with endless curiosity – especially when it comes to the mysterious world above the sea. Although he's been warned his whole life that the human world is a dangerous place, he longs for something beyond his quiet farm life where he herds goatfish day after day. So when another sea monster with actual experience above the surface takes Luca under his fin, his eyes open up to a whole world of possibilities. 

The scene succinctly introduces the dynamic between sea monsters and humans, setting up the central conflict for the rest of the film. The humans are not sure if the sea monsters exist, but if they do, then the humans are afraid and want to kill them. Luca starts out as a very timid and shy but curious and imaginative character. He is afraid of the surface, but is also very curious about it.


When Luca's parents discover that he has been sneaking away to the surface with Alberto, they decide to send Luca down to the deeper part of the ocean to live with his Uncle Ugo, which prompts Luca to run away from home.

Uncle Ugo rambles on about whale carcasses, losing consciousness at one point because of the changes in oxygen levels, and he needs Luca to punch him in his translucent chest in order to restart his heart. This interaction is arguably the funniest scene in the movie, thanks to the hilarious vocal performance of Sacha Baron Cohen as Uncle Ugo.


After finding out that Luca's parents intend to send him to live with Uncle Ugo in the deeper part of the ocean, Alberto convinces Luca to run away with him to the human town of Portorosso in search of a Vespa that the two can use to explore the world.

As they travel towards Portorosso, they jump off a cliff into the water and gleefully swim and jump, coming in and out of human form. It is a beautifully animated, joyful sequence that perfectly captures the excitement and optimism Luca feels in that moment.


Luca comes across the record player from before. As he approaches it, a figure in a diving suit goes near Luca. Thinking it’s a human, he hides in a cave. The figure pulls off their helmet to reveal the other sea monster from earlier, a boy around Luca’s age named Alberto Scorfano (Jack Dylan Grazer). Luca watches as Alberto goes up to the surface and changes into a human boy, and when Luca is pulled up out of the water, he does the same, due to his curious personality of life beyond the water, on the surface.

Alberto has a scar on his upper left arm. He actually got it when the fisherman in the opening scene threw a harpoon at him as he escaped.

Two Italian fisherman are at sea. They talk about the possibility of sea monsters seen around a nearby island. The younger fisherman fears they are real. They listen to a gramophone playing Puccini as they head towards the good but potentially dangerous fishing spot.

A purple scale covered arm reaches out of the ocean to steal things from the fishing boat. It is seen by one of the men and both fisherman and sea monster panic. The sea monster (revealed later as Alberto) gets caught in the fishing net. As the fisherman struggle to reel him in, the boat rocks and the gramophone falls into the ocean. Alberto escapes as they throw harpoons at him. They turn the boat back home before the monster comes back.

He daydreams about seeing above the water and the surface world beyond. Luca’s mother calls him for lunch. He hides his found treasures and takes his herd home. Luca is out in the pastures again and finds more human objects. He spots the gramophone from the fishing boat and approaches it. A figure in an old diving suit comes from behind and frightens him. Removing his helmet, Luca the protagonist meets Alberto the other main character antagonist of the film, with an powerful storyline and he's the main antagonist to Luca in the duration the the film and he is 14, and is also the sea monster from earlier. They are other main characters as the film goes along but for now in the opening scene, its just Luca, Alberto and Lucas family.

Opening scene week 2: exposition analysis:16.11.23


Write about how they show the hidden meaning behind things(exposing the details), eg how the movie exposes the hidden messages through what the outfits were ect,. conflict and character conflicts. (The exposition is the beginning of the movie where the main characters of the movie are introduced and the viewer finds out something about the characters. The complication is the conflict that the protagonist must face, struggle with, and resolve by the end of the movie. It is the writer's way of giving background information to the audience about the characters and setting of the story.)

Exposition can be dialogue, narration, or even visual information the audience receives that helps them better understand what is going on in the story.

WHAT CAN EXPOSITION DO?

  • Reveal more about character
  • Describe the story world
  • Reveal theme

opening scene 1: Ruby Gillman, Teenage Kraken: genre =Adventure/Comedy: DreamWorks animation studios (2023)-director Kirk DeMicco:



The main messages from Ruby Gillman, Teenage Kraken are about finding yourself and negotiating the challenging teenage years. Overall the film is a typical movie-going experience, with some action, entertaining visuals and story, and an upbeat soundtrack. This film teaches a good lesson about putting the greater common good above your own personal fulfillments.

No matter how you choose to deliver your exposition, always keep the audience’s patience in mind. This film has a young audience of all ages, so the opening scene must be short and visually appealing and not put the audience to sleep because of too much dialogue, but this film has a good balance of great visuals with lots of impact, and a small dramatic monologue to the audience not yet introducing any faces but talking about an important overall message that will linger through your mind during the duration of the film of "The ocean is a mysterious world" . So we as an audience immediately know that the ocean has a big part of the overall arching theme and deeper meaning of the film. Even before meeting the main character, we know that the film will be all about good vs evil, Kraken vs mermaid and ocean vs land life. 

The tone of the scene drastically changes from "The ocean is a mysterious world"  to "Take the mythical mighty giant Kraken" , which coveys feelings of tension that will later occur and is a main theme of the film. There is a huge stereotype in this movie that we immediately find out that people on land think of krakens of "blood thirty monsters, sinker of ships, downer of sailers", esentiallly something to be feared and stay away from, but this movie breaks this stereotype and has the main protagonist a female kraken who is the opposite of what they describe crackens to be in the beginning of the film. The twist is that mermaids are the antagonists and villains of the film and are they are the greedy monsters who only want power and the ending scene is a perfect example of the deeper meaning of the film, when the krakens women save the humans and the mermaid caused all the ruckus to start with and only had malicious intensions, which the krakens never showed characteristics of. The family was hiding as humans to blend in throughout the film as they were scared that the humans would fear them in their true form and hunt them and be killed. Since this is only an animation for kids, they wouldn't have a killer in the film, so instead their is a paranoid minor antagonist called captain lighthouse spreading false fears and implementing lies into people's heads that krakens are the most evil creatures in the sea and must be feared. Ruby is not concerned about being found out as a Kraken specifically. She's worried about being found out is a non-human.

The title of this film pretty much sums up this movie's story – Ruby Gillman is a teenage kraken. Her journey of self-discovery and crisis of identity is a fishy metaphor for the turbulent transformations of her teenage years. Ruby Gillman, Teenage Kraken has appealing animation and worthwhile messages about embracing difference, but it feels a little derivative.

The occupation of this film is about Ruby Gillman, a sweet and awkward high school student who discovers she's a direct descendant of the warrior Kraken queens. The Kraken are sworn to protect the oceans of the world against the vain, power-hungry mermaids. The mermaid is the villainous protagonist and the Kraken is the antagonists throughout the film. A villainous protagonist, or protagonist villain is a character who is the central focus of a story(Chelsea the mermaid) but isn't the hero of its story(Ruby Gillman ).

The intense action in this film's opening scene constructed by the writer is the idea that has happened on many animated cartoons and movies that Ruby Gillman is thrust into a role of an action hero but all the scenes that take place underwater are quite beautifully animated, especially the ones where Ruby is swimming through the ocean embracing her Kraken heritage. The intense use of a strict mother in every teenage story, is frustrating in a narrative sense, but the writers in this film break away from that intense action of a typical strict mother and Rubys' mother is supportive and loving throughout to her during the movie, even in her mega kraken form and everything her mum does she does it for good reasons. The movie shows every right to do what she did and she was just looking out for her family the whole time. Its refreshing and nice to see that the writers of this movie break away from typical character stereotypes and everything that happens in terms of events in this movie make sense and happens for a reason. The story is well unified and the opening scene is slow but it discovers the deeper meaning of Ruby and her relationships. The movie uses good troupes, instead of bad ones and its a teen drama so it couldn't have been like any other one, but its not its different and i get the impression that the movie just wants to tell the story the way it wants.

Ruby Gillman is a really likable protagonist and has a gripping personality that you want to keep watching on screen, she is lovable and relatable and genuine , especially when in the opening scene where she took her nighttime retainer out her mouth , like most teenagers to after braces. The voice actor for Ruby Gillman sells her character well and i love how she insentiques her insecurities and makes her vulnerable, which makes the character relatable agian, and sympathetic. The movie is primarily an emotional journey for her charcter and she is more vulnerable than most Dreamworks protagonists.

opening scene 2: Inside Out: genre=Kids & family, Comedy, Fantasy: Pixar Animation Studios :(2015)-director  Pete Docter:



The hidden message in inside out is that it reminds us to embrace the wholeness of ourselves, give ourselves permission to not be “okay,” and that we have to give those around us a chance to work through their emotional realizations. It's not about trying to avoid uncomfortable feelings but rather go towards them to get honest with ourselves and grow. One shot would show the emotions playing a joyful memory and then the next shot would be Riley talking about that memory with a joyful look on her face later on in the film. The concept for this movie is just so ingenious, and the way they executed and animated it makes it perfect.

Pixar Animation Studios is known for more than its groundbreaking, unique animation style and fun Easter eggs. Pixar has powerful stories from unique perspectives that center emotional intelligence, compelling characters, and vital life lessons for fans of all ages. 2015’s Inside Out dials into this formula through the eyes of a preteen girl’s animated emotions.

The Inside Out example shows how to create a specific theme for your project and then adjust your cinematography to reflect that theme. In this case, Pixar used strong contrasts to help identify the different worlds and to help support and reflect the emotional intensity of the characters. To do this effectively, it's helpful to know what specific physical camera elements "say" about a characters emotional state. For example, horizontal lines can communicate a physical and mental "openness" while verticle lines can help suggest that a character feels enclosed, small or trapped. These examples, of course, represent only one element (i.e. cinematography) of a total project. When used in conjunction with set design, color schemes, blocking, sound, and others, the overall effect is amplified.

Inside Out reminds us to embrace the wholeness of ourselves, give ourselves permission to not be “okay,” and that we have to give those around us a chance to work through their emotional realizations. It’s not about trying to avoid uncomfortable feelings but rather go towards them to get honest with ourselves and grow.

We tend to categorize our emotions: joy is good, sadness is bad, anger is bad. We are typically taught that it’s important to put on a brave face, to respond to, “How are you?” in positive or neutral way, and that the “good” emotions are the most important. In reality, emotions are not good or bad—they just are what they are. It’s the way we project our feelings out into the world that can lead to negative or positive interactions. For example, it’s not okay to angrily lash out at someone who calls out a truth that makes you feel uncomfortable or upset. However, anger is productive in the face of injustice because it incites action and causes disenfranchised people to fight for what’s right. It can give you positive drive and motivation. We have to learn to respect all of our emotional centers, acknowledge when we are feeling something, sit with that feeling, and make a wise choice about how we engage with that emotion.

Like Riley, we all have a center of core memories. They are the pivotal and important moments in our lives that have shaped us into the person we are today. As we get older, those memories may be attached to a mix of emotions. Or we may look back on them through a rose-colored, nostalgic lens. Either way, it’s important to tap into those core memories because, as the film says, they are what make you.

opening scene 3: Luca= Family/Adventure: Walt Disney Pictures and Pixar Animation Studios :(2021)- director Enrico Casarosa:



Director Enrico Casarosa portrays the Italian Riviera through animated fountains, pesto, Vespas and sea monsters, set in a fictional village inspired by Liguria's famed Cinque Terre area. The film is a nod to director Enrico’s childhood in Italy, as well as his own friend named Alberto and what their friendship meant to him. The team wanted to honor the look and feel of that time, as well as the Italian village and its culture. The film also borrowed inspiration from Japanese 2D animation, something Enrico spent a lot of time watching while growing up in the 1980s in Italy.



This Pixar film balances a comedic and dramatic tone that audiences of all ages can enjoy. The movie contains outstanding animation, likable characters, and a magical story, which are all o be expected from the studio at this point. These elements come together to create memorable scenes that are sure to resonate with audiences and possibly become iconic over time.

The underlying message behind the film is the common societal fear of struggling to fit in and discovering oneself. The portrayal of Portorosso as an unsafe place for sea creatures represents an overarching issue in the real world.

There’s a lovely theme about wanting to be a part of something outside of our immediate families ,wanting to experience cultures beyond our own. Luca discovers the power of exploring and celebrating another culture, while learning to honor and share his own. Also, a hidden message inside the beauty and culture of the movie is a very powerful message of friendship and acceptance ,of yourself as well as others. Sea monsters are a metaphor, really, for feeling different or excluded and all the characters in some way feel different or unusual. Luca and Alberto so passionately want to be part of this other world, but they fear they won’t be accepted as they are. Yet, they still love being sea monsters.



 In the beginning, the storytellers set the scene and the stage. In Luca, we are in a small fishing village in Italy. We learn about the underwater world of sea monsters through the eyes of Luca, one of the main characters.

The rising action in Luca is not necessarily a linear progression, but it is constantly increasing the tension. For example, there is a scene where Luca and Alberto's human friends discover that Alberto is a sea monster, and Luca denounces him. This story structure is great for keeping you engaged throughout the movie as you connect emotionally with the winding journey of the characters.

Opening Scene: Idea Generation homework-09.11.23



For location, i meant to write challenging home environment not school.

Experimenting with designing your magazine, spread and cover and planning how to write my magazine spread article and magazine double spread and cover sketches:13.11.23\15.11.23













My magazine cover sketch is drawn in pencil with no color added:

Initial drawing of the design and layout of my magazine cover that i am not using because its too cluttered, i will do this but with 1 main image and in a clear and arranged way.
This is just a brief drawing of how i can layout my cover page and the title, large in bold, sideways, or in the middle of the magazine cover. 

Next lesson i will start attempting to create my sketch on Adobe Illustrator and see how that goes. I want to concentrate on making my magazine cover first then, i will move on to making my double magazine spread, then write my article for my magazine spread. I am planning on taking pictures on my camera before then end of November at my local GIFT charity organization of them volunteering or something along those lines to show the message of the theme i have chosen within the Jewish community. I have asked permission and i am waiting for them to come back to me about whether i can take pictures of the building and the volunteers or not, but my dad has connections and i think it won't be a problem taking the photos as soon as possible. The pictures don't necessarily need to be of  GIFT, that was my initial idea of where to take my original photos. My backup plan is to get my parents and my sister to pretend like they are packaging food or gifting and volunteering showing kindness with a community-like feel of a genuine pleasure to help those in need and build a strong Jewish community for future generations to come. 

15.11.23-I have gotten some feedback and i have decided to draw another brief sketch of my cover and remake it I'm not going to go with the layout of my original sketch as its to cluttered together and busy and the magazine cover should only have one main center of attraction image, not 3. I want my magazine cover and spread to not look cheap like gossip magazines for news, i want it to look sophisticated, eye-catching, and clear to the audience what my message i want to put across is through my main center image and cover in general with the graphic elements and typeface being clear and bold and for my cover not be a mess of ideas put all into one cover, it has to be well organized and clear, like how David king made his magazine cover layouts, having a good slogan, main image, and elements that will apppeal to my audience and keep them reading my magazine spread and liking the way my cover looks as well, because if my cover looks bad then the audience will looose interest in my magazine spread as well and they will be dissatisfied and unimpressed, which is what i want to avoid doing when i create my magazine cover and spread designs.

My magazine cover will be a mix of graphic and photographic. The hand-drawn reaching down grabbing the image near the main photo is a graphic element on my cover representing the volunteering and lending a hand to help the Jewish community and be included and to show kindness. I might end up removing the graphically created hand on my cover as it might distract the audience on what the message of my cover is and they might get confused. Instead, i might take my main image with someone with the arm and hand stretched out holding a packing parcel and make that my main image, but i will take many versions(mainly in colour and possibly some in black and white lighting) of what i think the main image should look like, then experiment and see which one best fits my audience and message im trying to put across in my magazine cover.


 This is not exactly how i want my cover to look like, its just a plan for now.

Experimentation on indesign:


Page 1 will be my magazine cover and pages 2 and 3 will be for my spread together in one layout. I will be using InDesign to make both my cover and double spread, but use Abode Illustrator and Photoshop a bit for a few elements in my cover( then putting that into my main indesign magazine cover), not spread, but i will mainly focus on doing it all in Indesign and get better at using it and learning and practicing getting better at it in the process. 

I have just started making my cover and i will work more on this next lesson, i have currently set out my A4 page with some text but that's where i got up to so far. I find using InDesign hard and a beginner to using these editing websites, im enjoying learning how to properly use them in the duration of this course. I hope to improve my InDesign skills as i go on in the process of this project, until February.










Some creative magazine designers( researching inspiring magazine and layout designers): 15.11.23

This is to inspire me in my own design and help me with my evaluation later on.





David King (1943–2016) :

The magazine practitioner I am choosing to research is (David king designer). David King, designer, writer, artist and collector, born 30 April 1943; died 11 May 2016.  David King, designer, author and graphic activist, and news.

The designer, collector and author David King was a unique figure with a body of work that spanned graphic design, journalism, photography and visual history. He was an artist, designer and photographer who built up a massive archive of Soviet-era artifacts. David King had one of the most remarkable graphic design careers of the 20th century. If his name is unfamiliar, it’s not for lack of success, but rather that his accomplishments were incredibly varied and took him away from the mainstream design industry—first towards political activism, then finally to visual histories.  He was best known early on for his editorial designs at the influential Sunday Times Magazine and covers for Penguin books, and his political posters defined the graphic aesthetic of the British left in the ’70s and ’80s. Besides his influential collection, King used his skills as a designer to further causes he vehemently believed in, especially the fight against racism, fascism, and human rights violations. He was a visual historian, artist, journalist, and activist.

He was best known early on for his editorial designs at the influential Sunday Times Magazine and covers for Penguin books, and his political posters defined the graphic aesthetic of the British left in the ’70s and ’80s. Besides his influential collection, King used his skills as a designer to further causes he vehemently believed in, especially the fight against racism, fascism, and human rights violations.

 King launched his career at Britain’s Sunday Times Magazine in the 1960s, starting as a designer and later branching out into image-led journalism. He developed a particular interest in revolutionary Russia and began amassing a collection of graphic art and photographs—ultimately accumulating around 250,000 images that he shared with news outlets. Throughout his life, King blended political activism with his graphic design work, creating anti-Apartheid and anti-Nazi posters, covers for books on Communist history, album artwork for The Who and Jimi Hendrix, catalogs on Russian art and society for the Museum of Modern Art in Oxford, and typographic covers for the left-wing magazine City Limits. 

By the time of King’s death in 2016, Tate had acquired his entire collection, easily one of the largest in the world, which encompassed an estimated 250,000 items, including photographs, posters, publications, and ephemera. Amassing such a significant archive of visual material would be an impressive life’s achievement on its own, but King managed to do this alongside an award-winning and politically era-defining career as a graphic designer. 

King worked for The Sunday Times Magazine for ten years in all, five of which were in a freelance capacity that gave him more freedom. His graphic influences there included Pop Art. King often used brightly colored and multi-layered silkscreen prints for his illustrations, as well as half-tone color effects. Constructivism, and avant-garde photomontage. However, it was his ability to lay out photographs creating a compelling visual narrative, as well as his eye for cropping, that ultimately lead to his success at the magazine, a serial D&AD Award winner during Rand’s tenure. 

Many features of King’s later work—as well as his interest in racial equality—can be seen in this particular freelance project, such as imposing bold typography and heavy dividing lines. It caught the eye of Michael Rand, art director of The Sunday Times Magazine, who offered King a job as a designer in 1965. Two years later, he was promoted to become art editor. The magazine was the first color supplement to be published by a British newspaper and had a well-earned reputation for the quality of its writing and imagery, with features free from the disruptive presence of advertising, which was kept separate. 

Born in Isleworth in 1943, King “despised capitalism” even as a child, as he wrote in one of the many books he authored. He went on to study graphic design at the London School of Printing and Graphic Arts, where his teachers included Richard Hollis and Robin Fior, two of London’s most politically involved designers, as well as Rolf Brandt, brother of the famous German photographer Bill Brandt. It was with Fior, a member of the anti-nuclear Committee of 100, that King first worked using the paste-up method (cutting and sticking by hand) on layouts for the pacifist newspaper Peace News in 1962. Throughout his career he maintained a very tactile approach to design, never switching to the computer. Editorial design and political activism would be the two key defining aspects of the rest of his career. It was also Fior who introduced King to the work of German designer and political satirist John Heartfield, whose montage style would be a key visual influence for King. 

After finishing his studies, King went to work as art assistant at Queen magazine, one of swinging London’s most fashionable publications, under the direction of the influential Tom Wolsey. King’s time at Queen was short-lived, he left with Wolsey to form the advertising agency Stratton & Wolsey, but while working at the magazine he made two important connections. One was with the photographer Don McCullin and the other with illustrator Roger Law, with whom in 1965 King designed the first issue of Magnet News, a newspaper aimed at a Black British audience.

Interesting interview David King did talking about his design and photography inspirations:

CW: You worked on The Sunday Times Magazine from 1965-75, and during that period it seems to have been very design-led. Did you push that approach when you were there?

DK: Many magazines were notoriously non-visual in the mid-1960s, although they were supposedly visual publications. The Sunday Times Magazine wasn’t like that. The art director, Michael Rand, was brilliant, and while the editors didn’t necessarily understand the art department, they were very favorable towards it. It was a colour magazine, but there wasn’t a lot of colour material around – we used to have black and white photographs printed in four-colour black, or we’d hand-colour them, or make silkscreen prints of them – every technique you could think of. It was very much influenced by Pop Art. There was one boxing feature where I made a thirteen-colour silkscreen, which was then printed four-colour halftone.

CW: Is that what lead to you photographing for the magazine?

DK: After two or three years of designing pages, I got bored and wanted to expand. Donald McCullin gave me a four-hour lecture on how to take pictures, and came down to the camera shop with me to buy a Nikon F2 and a couple of lenses. That was important, because if I was going to make visual features, then of course it was advisable to take pictures as well.

Cover and spread layout examples of David kings work:

Graphic magazine cover:

Fascism – The Most Evil Enemy of Women, a 1941 Soviet poster from David King’s collection.

I like how its graphically drawn and the main center graphic drawing shows lots of emotion and power and is very important, just from her strong stance and determined facial expression for power or the determination for total dominance over her deamons and world issues back then that needed to be fixed, thats how i interpreted this cover through my eyes.




King was himself a craftsman: posters were designed full-size on a draughting desk, the photoset lettering and images pasted down with wax glue and the rules cut from paper with a scalpel. They were in black only; color instructions for the printer were added on an overlay.

I like the layout of all the crisp and sharp text on this cover, in many different colors that don't clash with each other and all make the cover look graphic and sleek to the eye and the use of all the shapes and graphically drawn image on the cover makes it look really fruitful and powerful to the target audience looking at the cover of the magazine than reading it, leading to lots of good publicity for the magazine in general.



He rarely favoured full-colour half tones, but would use three or four flat colours for a brilliant effect. Ink colours were most often black and red, and images were often overprinted in both colours, which made them a reddish sepia. King’s style suited David Elliott, director of the Museum of Modern Art Oxford (now Modern Art Oxford), who commissioned him to create catalogues and posters for the Soviet art exhibitions Alexander Rodchenko (1979), Vladimir Mayakovsky: Twenty Years of Work (1982) and Art Into Production: Soviet Textiles, Fashion and Ceramics 1917-1935 (1985). His work is celebrated in a current exhibition at the gallery, David King: Designs for Oxford (1979-1985).

I love how this cover has an interesting to-the-eye overlap of image to typeface and its definitely an old-fashioned surreal cover that could have brighter colours bit for the time it was made, it really effective and has good use of minimalistic colours . This is all graphicly made and i chose this cover to put on my blog not because i want my cover to look like this, (i want mine to be more modern and entertaining to my demographic i am trying to show my magazine cover and spread towards.)but to show the element of overlapping an image or graphic drawing on top of text can still be clear and effective, and i can try and possibly do that in my cover to keep it look visually appealing and different to my target audience. It can visually describe the message of my topic eaiser and more effectively with text and an image together but not overpowering each other, just making it even better and visually looking like a higher standard of a magazine cover, in its own critical and unique way.

Photographic magazine cover:



On his first visit to Russia, King had taken a camera. The Nikon F was recommended by McCullin, after four hours of instruction. King had several assignments from the Sunday Times Magazine and could give his own photographs generous space in the layouts. A feature on Muhammad Ali in 1975 led to the photographic biography I Am King, published the same year. Notable examples of King’s visual approach included his work with Don McCullin’s unflinching Vietnam war photographs and a cover article on boxer Muhammad Ali, illustrated with photographs King himself had taken during Ali’s training for his fight against George Foreman. King had started taking photography seriously while at the magazine; later, his portraits of writers would often appear on the covers of the London Review of Books. The Ali article was expanded into a magazine-like book, I Am King: A Photographic Biography of Muhammad Ali.

The image is in your face and large to show the main attraction of the message and point the magazine cover is trying to put across. I want my cover to be mainly photographic because thats what im  best at, with a few graphic elements added as well to make the cover stand out and reach my audience in an effective way, portraying my message of the topic i have chosen clearly. The exaggerated bold neon yellow cover's main title is also a crucial part of the cover design. I noticed that David king uses alot of the same colour typefaces such as yellow and red in many of his designs and i like the commitment to the colour scheme he has set in place, with his magazine covers and spreads.



The portrait-based covers shown here are illustrations from some of the pieces. Special note: the London Review of Books portrait of art critic David Sylvester is by King, who was no mean photographer. 

In my opinion, the design of this cover is very retro and futuristic vibes of back to a back-to-the-future 80s feel to it, which makes it unique and stand out to its audience. I love the layout of how it looks as if the photographic image of the man is actually touching the glass and it looks 3d and really stands out because of how different it is compared to a normal 2d cover you typically see, on an average magazine cover. The typeface is bold and the bright typeface colors dont clash on each other and look nice on the overall outcome of the cover design.

Spreads:


A little-seen David King project: spreads from My Life in Pictures, a pictorial autobiography by Charlie Chaplin, published by The Bodley Head in 1974. It was one of King’s earliest book design projects, but the techniques of impactful picture editing, narrative construction, acute visual pacing and expressive montage that distinguished his later books as author are already in place. 

This spread is bold and effective. What i like about this spread is it captures the style of the period its advertising and its extremely eye-catching and has a clear audience message and theme of old fashioned article with clear typeface that fits the demographic and style of this magazine spread.


Photomontage by David King for the feature "No Medals for Mao" in The Sunday Times Magazine, 27 August 1972. The Munich Olympics had opened the previous day and The People's Republic of China was, once again, not a participant.

I think that this design is a collage of this event and i like how the image pop out clearly and its interesting to look at and the colours don't overpower each other they blend together nicely. This spread is more visual than full of type and i won't be making my spread like this but i wanted to include it because of how the outcome and final layout of all the bits and pieces of this spread have satisfyingly come together into one well-thought-out spread.



Spread from Eye no. 48 vol. 12, 2003.

 I might layout my spread like this as i like how it has lots of space for images and the article and is a practical way to create my spread and make it look good at the same time.


David king once said that "I could never work on a screen, just as I couldn’t slavishly work on marking up tracing paper. From a labour point of view, it’s obviously better to design on a computer, but I don’t think it’s better in terms of composition. I still design my books using full-scale xeroxes on the lightbox, which I then give to others to transfer to computer. I still have a lot of the original artwork from my posters – they look amazing now, because the prints have faded and they’ve turned sepia and silver". He did not use a computer in designing, but he put the text, perfectly judged for length, in emails to the typesetter. Proofs of the typeset version were then taped in position with prints of the scanned images, printed to size.

In the 1970s King began to develop a recognisable, but varied graphic style consisting of heavy rules – bands of black, five-pointed stars, and heavy sans-serif type, most often in upper case only. Working for the Anti-Nazi League, the Anti-Apartheid Movement and the National Union of Journalists, he claimed that he was trying to create a visual style for the left. His bold condensed capitals and heavy underlining survive in placards carried at demonstrations today.



First published in Eye no. 48 vol. 12, 2003

Eye is the world’s most beautiful and collectible graphic design journal, published quarterly for professional designers, students and anyone interested in critical, informed writing about graphic design and visual culture. I really like the layout of this spread and if i layout my spread like this, then i can add lots of my own photographic images i will take, and interpret into the spread. This spread design leaves enough space for the article and enough space to show off my photographic own images, so that is another reason why i really like the layout of this spread. 

Experimenting and planning the layout  in new sketches for my magezine cover, spread and contents page:27.11.23


 
Image

Creating my magazine cover process: 20.11.23

On the side of this magazine cover I want some sort of article text like that or text on the side with references to other magazines related to my magazine.


I haven't started my magazine spread , but i will next lesson on Wednesday and start adding text  to the spread in different colours and sizes. I have started to design my magazine cover on indesign but the image on the cover right now is a filler image for now until i have taken my own photography, which im planning on doing tomorrow on my day off on the 21.11.23. With  some clear pictures it will be easier to make up a colour scheme that directly goes and fits nicely with the overall look of the magazine cover. I want to add a background colour as its just white at the moment, but i will change it one I've got my main centre image for my magazine cover.  

Image

I found this magazine at boots for free and i really liked the layout of the cover of the magazine and i have been inspired to use some of the features of the cover in my cover to make the design visually more appealing. 



' 'Donating to FIRGUN is a way of expressing our thanks for how it has inspired our children to want to make a difference in the world…'- make that my quote on my magazine spread.- Update, I never ended up using that as my quote for my magazine spread.









The barcode is definitely in the right place now (I got the barcode from google and copy and  pasted it into my cover), but im not sure about removing the background, yes it looks neater, but i made that choice because i thought it would  make the cover look more professional and realistic and make you only concentrate on what the people in the picture are holding not the background, which could be distracting and take away from the main message of the magazine cover, but now its a bit too plain so im not sure what i can do to make it look better other than making the image with the background removed bigger to fill in empty spaces on the magazine cover.   To get people excited about reading it, i could maybe put something interesting like " find out more about this *spectacular volunteering project/charity fundraising effort*  on page 5 somewhere on the cover and the spectacular project could be whatever the photo is trying to portray as the main message of the magazine, which is generosity and gift giving forward and to inspire and enable lifelong giving. I thought that the background colour was boring and basic, so i made the background into a purple gradient to make the cover look more interesting and pop out more, making the audience  more tempted to give my magazine a chance if the cover of the magazine looks well structured and not messy and has nice colours and type on it.  









My final magazine cover:


Feedback that i got from my teacher was that i should of used more consistent type sizes and spaces in my magazine cover. The space before sub headings varies and the final paragraph of the contents spread is a smaller size. My word styling of professional magazine captions could be better and i could have emulated it more. I was determined to add text on a circle path and it was  tricky to get it neat and precise on the circle with the write amount of dots around it but i love it and it gives a great effect and is a unique and cool feature on the cover. I added some text and an image of a present i drew on illustrator , and i think that it looks really nice and is my favourite feature I've included in my magazine cover. I added a shadow effect on my main masthead and it looks bold and effective and sticks out in a good way. I added community 5783 on my cover as a part of the date because it represents the Jewish year and i added it also because my audience demographic will understand it and what it means. My main image i took myself is a good representation of what my magazine is all about, the gift of giving and supporting the community , as it clearly says in bold letters on the cover. I had the idea originally to add a graphically drawn hand on my cover but i ended up not adding it because it wasn't needed in the end result of my cover as it would have looked messy and unneeded. I created my original imagery by going to the gift Warehouse and taking lots of photos there of the volunteers packing food parcels and some of the food itself on its own.

Must include some technical information about how it was created and also how you created any original imagery. Include your opinion of your work.


Creating my magazine spread progress: 22.11.23:












If this was a real spread the information wouldn't matter if it was going over the page as it would go onto page 7 or 8 in reality. the other side page 3 of my spread is an images page showing what we do and if you get involved then this is the kind of activities you would do to help the community.








My final magazine spread:




For my magazine spread article, i used google for a few of them but i also made a few sub articles of my own not from google. The Pull-quote i added on my spread is important and should and is quoted by a real known person in the Jewish community who is no longer alive called Rabbi Shimon. Having a reliable pull-quote help sell the story and message of my magazine as a whole and it adds drama and more of an attraction to the spread article and page. I added page numbers to match up to my magazine spread and contexts page and obviously i  didn't add a page number on the cover because its clearly the first page , but on pages like my spread its important to have page numbers for easy navigation when readers read your magazine. I exported my magazine cover, spread and contents page as a pdf to send to the teacher. I added a pull quote and lots of my own original images to my spread cover and contexts page and im really happy with them, they really add to the overall effect of everything.





Creating my magazine content spread:22.11.23

Examples of  magazine content pages:







My magazine contents page progress: 












My final magazine contents page:

I experimented with lines going across the page giving an eye catching effect and i could have used the box shape modifier tool and put the image into the shape box but i tried my best with what i knew how to do and i think it adds a unique effect to my magazine contents page. Annoyingly, on my contents page i made a subtitle called donating essentials guide, but in my final product,  for some reason the words 18 got cut out and its meant to say 'Donating essentials guide 18'  on the image but theirs no point adding the 18 on as i already finished everything, so it would be a waste of time to go back and add 18 on that sub title for the image on my contents page. One of my photos i took and cut the background out and added it as a nice feature on the contents page, if i would do it differently, i would make the image with the background cut out of it a bit bigger. I didn't end up adding a graphically drawn hand which i was originally planning todo on the magazine cover somewhere, but i think what i did looks like how i wanted it to turn out and the cover does look a bit like a leaflet, but you can definitely see magazine cover features like barcode and a bold masthead, and i tried my best and considering this was my first time making professional magazine products , using InDesign to create everything went really well. 

 This is the link to my pdf version of my final products of my magazine cover, spread and contents page. https://acrobat.adobe.com/link/review?uri=urn%3Aaaid%3Ascds%3AUS%3A533b6c4f-5b62-3ef6-8829-4af16ea71d55


Opening scene script writing task: first draft:23.11.23


https://deadline.com/wp-content/uploads/2020/01/jojo-rabbit-final-script.pdf

INT. JOJO’S HOUSE - MORNING

We open with QUICK DETAIL SHOTS of a young boy dressing:

- A brown shirt buttoned.

- Badges pinned.

- Belt tightened.

- Neck kerchief tied.

- Socks pulled up.

- Hair combed.

- Shoes clicked together at the heels, one foot stomps down

hard on the floor.

He is dressed. We PULL to a CLOSE-UP, coming face to face

with our HERO...

JOHANNES BETZLER, (JOJO), a cute 10 year-old boy.

The room is covered with NAZI POSTERS and other

PARAPHERNALIA,

 including pictures of ADOLF HITLER. You

guessed it, he’s a little Nazi.

Jojo stares into a full-length mirror and takes a deep

breath.

JOJO

Jojo Betzler. Ten years old. And today

you join the ranks of the Jungvolk in a

very special training weekend. It’s going

to be intense. But today you become a

man.

(deep breath, nervous)

I swear to devote all my energies and my

strength to the savior of our country,

Adolf Hitler. I am willing and ready to

give up my life for him, so help me God.

A STRANGE FIGURE passes behind him, an ADULT, dressed in a

NAZI UNIFORM. It feels ghostly and fantastical. We’ll find

out who this guy is very soon.

VOICE (O.S.)

Yeah man, that’s right.

(beat)

Now, Jojo Betzler, what is your mind?

JOJO

A snake mind.

VOICE (O.S.)

And Jojo Betzler, what is your body?

(CONTINUED)



I want to make a script that is as good as this one i found online called jojo-rabbit. This is the first script page and opening scene for  jojo -rabbit i took inspiration from, of the layout and structure of the opening scene.

 Jojo Rabbit is a 2019 comedy-drama adapted screenplay film written and directed by Taika Waititi, adapted from Christine Leunens's 2008 book Caging Skies.

This script opening scene i wrote is also inspired/based on the current storyline in Neighbours that has caught my interest about Krista Sinclair being a drug addict and victim (and is dealing with the heavy emotional trauma of loosing her dad and not being able to say goodbye to him before he died) but is trying to get better on her own without rehab and faces many withdrawal symptoms. This storyline has inspired me to make a script similar to this but also about my area of investigation topic of community ,generosity and kindness in the Jewish volunteering community of London and i tried to add those aspects into my scripts opening scene as much as i could. That's why i made the main protagonist Amy Jewish to relate to my chosen topic better and about community. Amy is the main protagonist, her mum is the secondary character and her drug addiction and her dad are the main antagonists, in my script. Amy is the victim and hero of her own story.

Script narrative idea (for the script opening scene and also about her story, after the opening scene, thinking beyond for a whole script as an extra thing to set the environment and context better for my opening scene.): Set at Amy's house in the morning, a young 15 year old girl goes volunteering twice a week after school and is suddenly coming home late becoming more and more secretive. Goes out often to volunteer,  but frequently breaking curfew and Disappears for long periods of time and when she is home, she locks doors and talks to herself. As time goes on her behaviour gets worse and there is at this point noticeably something wrong with Amy's mental state. There is a loss of other activities interests such as volunteering and her motivation to say happy and give back to the community and do her weekly volunteering and being honest with her parents is a blurred line and is on the verge of becoming non existent due to drug addiction ruing Amy's life. can she put her life back into place by admitting this addiction and take back control of her actions and be the good person she really is deep down not a helpless addict. Volunteering can help you to understand who you are and what you really want to do in your life so maybe Amy might stop derailing her life if she gets the help that she needs and carries on volunteering but with supervision so that she doesn't get tempted to go elsewhere after helping out at the local volunteering centre. But being mentally ok with her dad in the picture is another challenging factor in Amy's life that she must go face to face with in order to help herself get better and stop all the bad habits before it gets uncontrollably worse and irreversible. Having someone in Amy's circumstances for instance like her mum, to support and be there for her at a time where you don't even trust your own actions is crucial to give Amy the help and support she needs and reminding her constantly that she is not alone and things can change with the right choices, recovery is possible and getting her old life back minus her toxic dad, when things get better and healthier for her, but if that doesn't work and the addiction is more severe than her and her mum initially thought, then Amy will have to go to rehab, then get more additional support after, having a sober companion paid to live with her at home and keep track of things at all day ,when her mums not around to monitor her addiction. With this in place, Amy will be back to her normal teenage life in no time, but first Amy's parents must get a divorce and remove all contact with him for the sake of Amy getting better and not disrupting the recovery process. 

'What really defines us is the choices that we make moment to moment' is an important quote about the choices you make determine your outcomes and choices abound for you. What makes matters difficult is when you make a series of choices that slow your progress. Choices like deciding not to work hard enough, or thinking that you've done enough work. I this learnt recently from an episode of Neighbours.  Amy from my script i made must take to heart and listen and understand the meaning behind these powerful words, otherwise she will never get better. Our identity defines the choices we make. Our actions become our identity. No ones is defined by their lowest moment and we can make the right choices to fix our mistakes not dwell on them and hurt ourselves even more. The question is what does Amy want her next choices to be?

Script name: "choices" by poppy.g -I chose choices as the name of my scrips opening scene because it really does define the overall message of my script that i wrote of Amy making choices to go into a life of drug dealing and choices to get better and recover is a possibility if effort is made and commitment is there. Then Amy can go back to her volunteering responsibilities for the community and make the right choices and not let her dad and drugs defines who she really is deep down, a young girl exposed to trauma that needs help due to bad ways and choices she made of coping with her problems and ran away from them and made it worse rather than better in a way she can cope with these things going on in her messy life so far as a 15 year old Jewish young vulnerable girl.

“Volunteers do not necessarily have the time; they just have the heart.” This is by Elizabeth Andrew, an American author. This volunteer quote is iconic because it encapsulates the concept that the time that volunteers give is valuable and deeply appreciated by your organisation.



My attempt of writing a script for my opening scene:

INT. AMY’S HOUSE - MORNING

We open with QUICK DETAIL SHOTS of a young girl dressing:

- An ordinary purple shirt and black leggings .

- All her volunteering badges pinned on her cap.

- Belt tightened.

- Handy helpers volunteering cap on.

- Socks pulled up.

- Hair combed into a low bun.

- Casual trainer shoes on loose with laces untied together hard on the floor.

-She holds/clasps her hands together strangely so they dont shake ( drugs cause hand tremors ) Thats her bodies negative reaction to the drugs in her system and recently its been getting stronger and harder to hide from the people around her so she finally, in the end of my opening scene tries to attempt to tell her parents the truth.

She is dressed. We PULL to a CLOSE-UP, coming face to face

with our PROTAGONIST...

AMANDA JONES, (AMY), a complex 15 year-old Jewish young girl.

HER room is covered with SUSPICIOUS ZIPLOCK BAGS and other

POSTERS AROUND HER ROOM, including pictures of MANY HANDS WITH HOLES IN THEM and some possible traces of Paraphernalia(Plastic baggies or small paper bags ,Belt buckle and Pill bottles(very strange and abnormal things to find in a teenager's room, a possible cry out for help? ). 


You guessed it, she’s a little drug addict trying to cover herself in disguise.

Amy stares into a full-length mirror and takes a deep

breath.

AMY

Amanda Jones. fifteen years old. And all of a sudden today hiding this secret of living a double life of a perfect volunteer and a drug addict is starting to build up and make Amy mentally not in control. 

Today

Amy must stop lying to herself and her family that she is ok when clearly her recent actions say otherwise. 

She needs to stop now and accept that there is clearly a problem here and if she carries on like this and wont break the pattern of doing this to herself, she will ruin her life before it has even began. 

It’s going to be intense. But today you become the person who your parents envisioned but be me at the same time without needed drugs to cope with daily life.

(deep breath, nervous full of doubts whether she should change or do nothing and get worse and a proper addict)

I swear to devote all my energies and my

strength to the volunteering community and making myself healthy again.

I am willing and ready to 

save up my life and yes what i have done may have a long-term negative effect for me, but at least i have recognised what i have done to myself  early and can make myself better and back to my old self again but it will take time and I've excepted that it will be a long journey but i will commit and stay clean and i wont give up on myself. so help me G-d. Let the healing and recovery process be a period in my life of support and getting better not stressful because of a certain someone making things worse  and reach a breaking point of no way to cope.  

I want to aim to go through a safe withdrawal and i hope to get support from my mum (because i don't expect anything from my dad) during the recovery process from the drugs of the symptoms i will have to face along the way of getting better, because it wont be easy but i want to be clear and get back to my volunteering duties and that life i had before everything i had to suffer with due to my dad, before its too late and the addiction ruins my life completely.

Not because of my lack of trying to take back control again, but due to a certain figure in my life making me feel the need to revert back to addiction to cope with his actions at home, which makes me feel emotions someone my age shouldn't even consider having to deal with  at such a young age!

TWO FAMILIAR FIGURES pass behind her, 2 ADULTS, dressed in 

CASUAL VOLUNTEERING ATTIRE. It feels upfronting and nerve raking. (sigh of relief)  We’ll find

out who these people are very soon. 

FUSTRATED YET COMPASSIONATE AND CURIOUS TONE OF VOICE: (MUM.)

 What was so urgent that it couldn't wait to be said to us not so early in the morning

(dramatic beat)

Now, Amy , what is on that complex teenage mind of yours ?

AMY:

A tangled mind of lies and secrets i finally need to admit to you both.

NOT SO COMPASSIONATE  AND DISMISSIVE TONE OF VOICE: (DAD)

And Amy Jones, why do you feel the need to bother us like this over your stupid imagination again huh?

(CONTINUED)


Bulimia and drugs are both addictions so I would pretty much use the same language in both scrips i made, and the zip lock bag thing would make sense with bulimia and the belt thing as well. Both scrips i have written a are mostly the same but with some minor changes and one script is about a bulimic girl and the other one is about a girl who is addicted to drugs. They are both addicted to unhealthy ways of coping with trauma and pain caused by both of theirs dads behaviour at home.  I really love the whole drugs idea, because even the 'drugsline' guy from my secondary schools drug assembly  said that most of his drug addict patients are Jewish. Also, i like the concept of how Amy uses the volunteering to get herself to stay clean, its similar to a story a GIFT worker told me once. I already like the drugs idea a lot but  i thought to myself instead of drugs, it could be bulimia and here's why: first of all, doing drugs doesn't really affect volunteering at food places as much as bulimia does. Doing drugs could make you rude to the people you give food to, or drop the food or not show up to volunteer and if Amy was bulimic, she might struggle to be around the food as she would lose control around it and eat it before it got to families. My script doesn't have to be the quality of a professional film with no plot holes because my opening scene definitely has some plot holes and isn't perfect. The good thing about bulimia is it really interferes with the volunteering as she cant control herself around the food she is supposed to be giving out. For a teenager to experience this hidden is cleaver to base my script on because its hard for teens to find drugs but food is everywhere so its easy for her to get addicted to it in a way that gives her bulimia. Mandy from my second script, has very low self esteem and has anxiety and has developed over a hidden period time in her life a  bad relationship with food thanks to her dads vile actions.

For my first opening scene script idea, I thought about it even if Amy's wearing gloves you can still see her hands shaking especially as blue rubber gloves are tight, so i will take that out of my script. The belt is tightened when she is getting ready Iv'e included that small detail in the opening scene because she tightens her belt to hide drugs inside of it securely and secretly when she goes volunteering if she feels that she's having a worse day then usual. It's a good place to secretly hide the drugs without anyone knowing. I also researched and it said that some drug addicts hide drugs in the belt thats why i kept it in my script to make the viewers wonder why she's being so strange to build questions right from the beginning about her into the opening scene. The drugs Amy's addicted to is a mixture of painkillers and cannabis. Having Belima is more relatable for young teenagers , rather than drugs which is a very broad subject and is published in many shapes and forms but doing my script about the main protagonist having a hidden Eating Disorder condition is so much more relatable than her having a drug addiction and Eating Disorders in children and teens have big impact on mental health. 


New and improved script rewritten, the one above is about drugs and this one is about a girl with bulimia:

INT. MANDY’S HOUSE - MORNING

We open with QUICK DETAIL SHOTS of a young girl dressing:

- An ordinary purple shirt and black leggings .

- All her volunteering badges pinned on her cap.

- Needs medicines to help her stop purging!

- Handy helpers volunteering cap on.

- Socks pulled up to cover her endless amount of Rashes all along her legs.

- Hair combed into a low bun.

- Casual trainer shoes on loose with laces untied together hard on the floor.

- she wears rubber gloves perhaps to hide her bruised knuckles (its a sign of bulimia)

She is dressed. We PULL to a CLOSE-UP, coming face to face

with our PROTAGONIST...

AMANDA JONES, (MANDY), a mentally complex 15 year-old Jewish young girl.

HER room is covered with SUSPICIOUS ZIPLOCK BAGS and other

POSTERS AROUND HER ROOM, including pictures of MANY WITH AN ILLUSTRATION OF A MIND FULL OF PROBLEMS AND HIDDEN EMOTIONS and some possible traces of laxatives (Plastic baggies or small paper bags , diet Pill bottles(very strange and abnormal things to find in a teenager's room, a possible cry out for help? ). 


You guessed it, she’s a young girl with an eating disorder dependant on laxatives trying to cover herself in disguise and stay hidden from her problems and the world outside of her because of the way she feels in public at her local volunteering centre to eat the food she's packaging with no sense of control over her actions so instead of getting support she tries to hide these feelings and gets worse and stops going volunteering to stop herself from doing things she will regret  and feels constantly at war with her body and her mind and is at breaking point and needs to get urgent help and deal with recovery.

Amy stares into a full-length mirror and takes a deep

breath.

MANDY

Amanda Jones. fifteen years old. And all of a sudden today hiding this secret of living a double life of a perfect volunteer and a girl with an eating disorder called bulimia is starting to build up and make Mandy mentally not in control. 

Today

Mandy must stop lying to herself and her family that she is ok when clearly her recent actions say otherwise. 

She needs to stop now and accept that there is clearly a problem here and if she carries on like this and wont break the pattern of doing this to herself, she will ruin her life before it has even began. 

It’s going to be intense. But today you become the person who your parents envisioned but be me at the same time without the disorder defining who i am as a person.

(deep breath, nervous full of doubts whether she should change or do nothing and get worse and a proper addict)

I swear to devote all my energies and my

strength to the volunteering community and making myself healthy again.

I am willing and ready to 

save up my life and yes what i have done may have a long-term negative effect for me, but at least i have recognised what i have done to myself  early and can make myself better and back to my old self again but it will take time and I've excepted that it will be a long journey and that the process is painful, and i will need to work hard for myself and my family.  I will commit and stay clean and i wont give up on myself. so help me G-d. Let the healing and recovery process be a period in my life of support and getting better not stressful because of a certain someone making things worse  and reach a breaking point of no way to cope.  

I want to aim to go through a safe recovery and i hope to get support from my mum (because i don't expect anything from my dad) during the recovery process from the relapse symptoms i will most likely have to face along the way of getting better, because it wont be easy but i want to be clear and get back to my volunteering duties and that life i had before everything i had to suffer with due to my dad, before its too late and the eating disorder ruins my life completely.

Not because of my lack of trying to take back control again, but due to a certain figure in my life making me feel the need to revert back to binge eating to cope with his actions at home, which makes me feel emotions someone my age shouldn't even consider having to deal with  at such a young age!

TWO FAMILIAR FIGURES pass behind her, 2 ADULTS, dressed in 

CASUAL VOLUNTEERING ATTIRE. It feels up fronting and nerve raking. (sigh of relief)  We’ll find

out who these people are very soon. 

FUSTRATED YET COMPASSIONATE AND CURIOUS TONE OF VOICE: (MUM.)

 What was so urgent that it couldn't wait to be said to us not so early in the morning

(dramatic beat)

Now, Mandy , what is on that complex teenage mind of yours ?

MANDY:

A tangled mentality of lies and secrets i finally need to admit to you both.

NOT SO COMPASSIONATE  AND DISMISSIVE TONE OF VOICE: (DAD)

And Amanda Jones, why do you feel the need to bother us like this over your stupid made up imagination of idiocy again huh?

(CONTINUED)


The script starts in GIFT Warehouse where she has to package/organize food, and as soon as she sees the food this noise starts. The sound is a Horror Movie Ambience Suspense Tension Scary Sound Effect Noise Audio from YouTube- https://www.youtube.com/watch?v=0odL8a89JWc  Its a tense dramatic noise showing her Mandy's thoughts are really loud and getting more aggressive and when the noise stops, Mandy puts the food in her pocket and walks out, walks home, goes into her room and locks the door and adds the food to her collection then my opening scene in her room starts as it gives her a bit of a backstory.

3rd and final- New and improved script rewritten, the one above is about drugs and this one is about a girl with bulimia:

shot 1  INT :Mandy's room door opens and cameraman is standing outside the room looking in to her room(which is symbolic as it demonstrates what people think Mandy's life is like,  they are on the outside looking in) upbeat, positive music plays, (maybe like ruby Gillman teenage kraken opening scene music) Mandy is seen getting dressed to go volunteering, she puts on a volunteering hoodie, a cap with a volunteering badge ( the cap is black and the text background is black and the text is white) and finally rubber gloves she has a somewhat positive expression on her face, or neutral around her room there should be subtle signs that she may not be a normal teenage girl; laxative sachets/ pill bottles, zip lock bags with vomit ( but the vomit shouldn't be obvious in this scene ,perhaps parts of the ziplocked bag can be sticking out the drawer ) some food wrappers could PERHAPS be sticking out but maybe we leave that for the next scene then she is all dressed, if she doesn't have pockets big enough, she is wearing a bag  she leaves her room Mandy shuts the door and there is a transition shot to Mandy opening her bedroom door, this time no upbeat music  shot 2  the atmosphere is changed, she is back from volunteering, and there is a clear contrast between her previous demeanor versus now she takes off her hat Mandy takes off her gloves, and her bruised knuckles (bulimia symptom) are visible (she was wearing the gloves the whole journey home to hide her bruised knuckles caused by purging)  she empties her pockets/ bag dramatically and stolen food, maybe sweets and crisps fall out onto her floor/ or she has a box/bag full of stashed food which she puts the new stolen food into it Mandy is finishing putting the food into the bag and the Horror Movie Ambience Suspense Tension Scary Sound Effect  https://www.youtube.com/watch?v=0odL8a89JWc  plays from around 6 seconds, and it shows how she is battling with her mind whether to binge or not MANDY: (mutters to herself angrily) Whatever, who cares  she gives up and binges like a ravenous animal shot 3 Mandy is practically inhaling the food, then there is a transition and Mandy is seen staring down at the empty wrappers on the floor in panic and guilt  Suddenly there is a knock on the door and Mandy is panicking. MANDY'S MUM : Mandy, there's someone here to see you. Mandy panics and is hiding the evidence of the binge, and she can hear the volunteering director talk to her mum. VOLUNTEERING DIRECTOR : I'm not saying your daughter has done this, but I just wanted to talk to her about some food that has been going missing at the centre. Mandy hurriedly continues packing away. MANDY'S MUM: Mandy? MANDY: (panicked) Coming! She tries to put away all the wrappers but as her mum announces that she is coming in, the bag full of wrappers empties onto the floor and the zip lock bags full of vomit (use vegetable soup to look like vomit), fall onto the floor as well. MANDY'S MUM :  Mandy, I'm coming in now As Mandy's mum enters, Mandy has to rush in a frenzy to put everything onto the desk and cover it with her white bed sheet but the sheet falls off and a ziplocked bag full of sick hasn't been covered. MANDY'S MUM: (shocked, quiet and upset) Mandy? Camera turns away from Mandy and to the door where the volunteering director is standing, aghast.  End of opening scene.


(It is essential that the font used to write a screenplay has consistent spacing. As such, most screenplays are written in Courier font, 12-point size, single-spaced. Courier is a “fixed-pitch” or monospaced font, which means that each character and space is exactly the same width.)

Final version of my opening scene script in script font style:

shot 1 
INT :Mandy's room

door opens and cameraman is standing outside the room looking in to her room(which is symbolic as it demonstrates what people think Mandy's life is like,  they are on the outside looking in)

upbeat, positive music plays, (maybe like ruby Gillman teenage kraken opening scene music)

Mandy is seen getting dressed to go volunteering, she puts on a volunteering hoodie, a cap with a volunteering badge ( the cap is black and the text background is black and the text is white) and finally rubber gloves

she has a somewhat positive expression on her face, or neutral

around her room there should be subtle signs that she may not be a normal teenage girl; laxative sachets/ pill bottles, zip lock bags with vomit ( but the vomit shouldn't be obvious in this scene ,perhaps parts of the ziplocked bag can be sticking out the drawer ) some food wrappers could PERHAPS be sticking out but maybe we leave that for the next scene

then she is all dressed, if she doesn't have pockets big enough, she is wearing a bag 

she leaves her room

Mandy shuts the door and there is a transition shot to Mandy opening her bedroom door, this time no upbeat music 

shot 2 

the atmosphere is changed, she is back from volunteering, and there is a clear contrast between her previous demeanor versus now

she takes off her hat

Mandy takes off her gloves, and her bruised knuckles (bulimia symptom) are visible (she was wearing the gloves the whole journey home to hide her bruised knuckles caused by purging) 

she empties her pockets/ bag dramatically and stolen food, maybe sweets and crisps fall out onto her floor/ or she has a box/bag full of stashed food which she puts the new stolen food into it

Mandy is finishing putting the food into the bag and the Horror Movie Ambience Suspense Tension Scary Sound Effect  https://www.youtube.com/watch?v=0odL8a89JWc  plays from around 6 seconds, and it shows how she is battling with her mind whether to binge or not

MANDY: (mutters to herself angrily) Whatever, who cares 

she gives up and binges like a ravenous animal

shot 3

Mandy is practically inhaling the food, then there is a transition and Mandy is seen staring down at the empty wrappers on the floor in panic and guilt 

Suddenly there is a knock on the door and Mandy is panicking.

MANDY'S MUM : Mandy, there's someone here to see you.

Mandy panics and is hiding the evidence of the binge, and she can hear the volunteering director talk to her mum.

VOLUNTEERING DIRECTOR : I'm not saying your daughter has done this, but I just wanted to talk to her about some food that has been going missing at the centre.

Mandy hurriedly continues packing away.

MANDY'S MUM: Mandy?

MANDY: (panicked) Coming!

She tries to put away all the wrappers but as her mum announces that she is coming in, the bag full of wrappers empties onto the floor and the zip lock bags full of vomit (use vegetable soup to look like vomit), fall onto the floor as well.

MANDY'S MUM :  Mandy, I'm coming in now

As Mandy's mum enters, Mandy has to rush in a frenzy to put everything onto the desk and cover it with her white bed sheet but the sheet falls off and a ziplocked bag full of sick hasn't been covered.

MANDY'S MUM: (shocked, quiet and upset) Mandy?

Camera turns away from Mandy and to the door where the volunteering director is standing, aghast. 

End of opening scene.


Dialogue sound recording practical in studio:30.11.23


To develop my skills in editing audio and experimenting with it, we went into groups of 5 and went into the recording and photography studio and rotated around and took turns experimenting and having fun responsibly with all the filming equipment that we needed to film from a camera recording and one from a boom microphone and audio recording. We shouted recording when we took turns to try out the equipment and before the person said their quote you yell recording when the camera starts filming, then the next person yells recording when they start the audio recording, then the 3rd person with the clapper board , claps it together and yells action with is a crucial part of the process and makes it easier to edit the recording later with a clear clapping sound. Then finally the last thing todo once action is yelled the 4th person starts saying their quote and then when their done the person dealing with the camera recording presses stop then the person dealing with the audio recording also presses stop recording and that's the process of how it works to make a synced audio recording of both qualities.  The equipment that we used were a clapper board, a camera for recording in focus (that's where our camera basics skills came in to be useful), a boom microphone, a voice recorder with a mini microphone on top of it.   

On the green boom mic recording, there is no echo and background noise, whilst on the blue camera recording, its got lots of echo and background noise and doesn't sound clear or nice to listen to. That's the difference between boom mic and camera audio. The boom mic makes the echo go away and the boom mic is more targeted to what you are saying and the camera recording is taking in the background noises not just specifically your audio, so the boom mic is better and gives you clearer audio than the camera audio.  I did this in premier pro and i rendered it to put it on the range i wanted of the video and i exported it into an MPEG. I marked the sound and then uploaded it to YouTube unlisted and this was my first time using premier pro and i think that it went well. I synched together both of the audio footages to compare the clear difference of how the quality of them both sound. I said 3 of my favourite Dharman quotes for the recordings and i tried my best to cut out small parts i didn't like from the audio and video but i didn't know how but i did use the marker tool to mark the points of my audio from the clap at the start, to me finishing my quotes that i said at the end of both the recordings. 






Here is a link below to my dialogue instructional recording video.

https://youtu.be/_MsPajrnn6M?si=Qfbq6WUOqbVsdio1



Soundscape sound plan:30.11.23/08.12.23




Creating my opening scene: planning documents stage: 08.12.23

  • Script-done
  • Storyboard-done
  • Location Recce-done
  • Risk assessment-done
  • Call sheet-done
  • Shot list-done
  • SWOT/Peer feedback on rough draft-done
  • edl- done

My sister who will be doing Mandy's special effects makeup for her bruised knuckles, has experimented with the bruises on my knuckles today, only on one hand and it's not the best but its still a very good job and she is very talented, but it's a good first attempt for now as practise of how i envision it to look like on the actual day of filming the opening scene in January. To make this effect with makeup my sister used an eyeshadow palette and contour to create the illusion of bruised knuckles on my hand. Maybe it looks bad in real life but from the picture it looks perfect, so doing this practice is taught me that lighting is crucial and when I film her knuckles, they will need to be extra lighting on her hands to emphasise the bruise knuckles to make sure everyone can see it on the camera. It's a rough idea of how I want the bruises to look like on her Knuckles in the real opening scene. we need the knuckle bruises to look as realistic as possible because they are crucial to the opening scene to show her signs of bulimia, when she reveals her knuckles from underneath her gloves. 

Update: After filming and editing, you can see the bruised knuckle makeup effects but they are more subtle and look more realistic not so extreme, more prominent on one hand and the other one is less noticeable but is still there.


Props:

For the bag full of Mandy's vomit, It will obviously be fake and to make it look realistic, i will use 2 cans of vegetable soup, one chunky and one regular vegetable soup mix it all together, and put it into a clear ziplock bag, for the scene where it is revealed in shot 3 to Mandy's mum from under the white cover on her desk.

I will use empty sweet wrappers and boxes to show all the food Mandy's been binging in her room and collects and steals from the volunteering center. When the empty wrappers and food fall out of Mandy's bag or box, i will use either a large bag or a celebration chocolate box full of empty wrappers. 

When i start filming, they will be things in my room that i need to clear out that don't fit the theme of Mandy's bedroom. For example everything on my bed and some things on my desk i will need to clear out so i can have a lot of space so i can put my props where i need them to be and have a clear setting of her room that isn't messy for myself personally but is messy from the way Mandy hides all her food in the room and other secretive items.

Below is the picture i found on google of the original design that inspired my logo that i have created. I just made the text white and the background black to fit the theme of my opening scene and Mandy's personality:







I created this logo on canva and the Fotor app for the main character Mandy's hat as a main prop she wears as the company logo/symbol of the volunteering company she works at. I will pin this onto the front of the cap and you will see it in the opening scene, when she is getting dressed in shot 1.

Storyboard:






Location Recce:











Risk assessment:







Call sheet:




Shot list:









I have finished all my opening scene planning documents, that I can fill in without starting filming and i will make a test run in the holidays of how it will all play out in my opening scene with maybe some sound equipment involved and i will film it all on my camera with a tripod and then film the real thing in January, using all the equipment needed like lighting and sound properly and knowing how to use it all and i will again do it all on my own camera and the tripod to create a really clear opening scene that has everything I need to make it work out well with good visuals and a clear exposition of the message I'm trying to portray in my opening scene.

Homework: best opening scenes-09.01.23














Mind Map/Mood board for community : planning for my magazine, website, app and opening scene  -specifically in the Jewish volunteering community:11.12.23



This mind map/mood board that i created about community, is for what area of investigation i chose to look into, we didn’t do an opening scene back in October, but these initial ideas i had that can potentially be used in my opening scenes script. I also used these ideas about community in volunteering in my magazine and website and i will also use it in the concept of when i make my app , because all the work we do in this project all needs to somehow relate to my area of investigation, which is community.


Magazine evaluation:18.12.23/15.01.23



To create my magazine, I used indesign to create the magazine cover, spread, and contents page but i drew 1 aspect of my cover using illustrator, the rest was using indesign. I did all my magazine designs in the topography workspace.  I at first used gridlines when creating my designs but then later saved my magazine work to a pdf document so the gridlines went away , showing clearly the final product of my work.  For my magazine designs, i chose volunteering in the jewish community as my overall theme of and concept of the magazine. I didn't notice that I misspelled magazine on my cover, an improvement i would make now if i were to go back and edit my cover would be to spell everything correctly and double check i did that right. I grouped all my images and typed on to one page and then made sure that everything was together and ready to become a PDF document for people to view.  The research i did to make this was first learning how to identify magazine cover and analyse it then use that knowledge to start creating the key features on my magazine cover and spread. The context page was in my opinion the easiest to make because once i had the cover and spread completed, it was easy to link it and create that page since i already planned out the layout of how i wanted it to look like and i got inspiration from a magazine i found at boots for the contexts page. I also researched magazines from Aish because i really liked their style snd overall layout of their magazine cover especially. The layout of the magazine spread, cover, and context pages are key to the overall design of the products and i think that my magazine does have a clear image and message to the audience throughout and keeps the message and theme constant throughout.  For research, i looked up other magazines and analysed them and for planning, i did sketches and content plans and moodboards ect.

The tools i used to create my magazine were: the selection tool, direct selection tool, gridlines, rulers, place holder text then deleted it when i had my own article, textboxes, images i took, type tool, line tool, pen tool, gradient swatch tool, ellipse tool to create type going around the circle all round it, free transform, hand tool, zoom tool, fill, stroke, colour panel, ayers, shapes, control, paragraphs, typographic design and pages.    

What i liked about my final designs was that they all show the purpose of the community. I really like the main image that i chose for my cover because it shows a perfect example of gift giving in the community and it clearly shows generosity and the environment of where you can help out and volunteer at FIRGUN.  Firstly,  For my matheshead, i printed in large type, and positioned it at the top of the page filling the width of the cover. Doing this ensures the brand im trying to put across in my cover is instantly recognisable.  I think that my final products fit my target audience of volunteers and everything is bold and easy to see. I think the readability on magazine as a whole is good and bold. Maybe what i could improve on is that since the cover is a gradient of purples, the spread and context page backgrounds could also keep that purple colour as-well. Im happy with how i successfully completed everything on time and how i learnt many new skills during this process of making my magazine. In my magazine spread, i could have kept my typefaces and fonts consistent throughout and not different sizes and colours. 

I learnt how to use indesign but their where some parts i really struggled with such as keeping everything within the gridlines and knowing where all the features are and not distorting the width of images to fit the frame, it looks bad and is just something i learnt that is never good to do when designing in general. I kept the colour scheme of green , blue and purple throughout and made sure the colours were not too vibrant of overpowering the overall design but still has a significant impact on the magazine and feels like its keeping to my target audiences interests for all ages and volunteers to view and buy and appeal to. I always wanted to go with the main title FIRGUN as it has significant meaning to the magezines character and what its all about without even reading the content inside. I used images all taken by me and added a mix of graphical and photographic elements on the cover spread and context page. I drew on illustrator the present logo on the cover and added created a visually eye catching and unique dotted circle around the present with my slogan inside of it. For my context pages, i added a cut out image in the middle of the page and removed the background in a different software. Its simple but effective and not to lively and clearly shows the message im trying to put across of generosity and gift giving forward in the jewish community. 

I added lines creating an interesting effect on one side and it went well with the images and character typefaces on the pages. On my spread, i added images that link to my cover and i added inserts on one side and an article with subheadings on the other side. I think i should have stuck to one slogan and not have 2 on each side of my spread it could possibly confuse people and i can improve on that if i did it again next time i would keep to one slogan. I did include 1 pull quote then another quote from a real person then a slogan as-well which was probably too much for one spread. For my spread, i got inspired by a spread i saw online and their layout intrigued me and i use some aspects of their clear layout on my spread. I really like the quote i added on my spread and i successfully added page numbers on everything and writing my featured article for the spread was not too hard since i used a lot of information from the GIFT website and other articles i found about volunteering in the jewish community online and i changed the words and made it my own and mad that my article. I thought instead of writing on boring big article it would be easier for my readers and audience to keep reading if i split each section into their own sub categories all relating to volunteering. Other important stories are floated along the sides of the cover. Bold and italics will emphasise the text. No matter, if they are human interest stories, celebrity gossip, or a profile of a famous politician, short and catchy buzzwords, are used to tease the reader into buying the magazine. I think that i successfully did this without sounding to demanding and forceful. At first i wrote on the cover in bold give today and donate now but i thought it was too in your face so i decided to add 2 catchy words that relate directly to the subtitles on my context page and that made so much more sense in my final outcome of the magazine cover and context page linking together. I think the headlines stand out and aren't difficult to see as they are not placed on a patterned or mixed coloured background that makes the words hard to see .

In conclusion, 

I think that it went well was that i finished everything on time and planned everything out weeks ahead so i was prepared and ready to design my vision onto indesign for a magazine. At first i was really sceptical and annoyed that we were using indesign and i thought why cant we just do this on canva or something easier, but in the end using indesign was hard but definitely worth it as my final results were just what i wanted and and looked realistic like a real magazine about volunteering. The original imagery photography that i took for this project was also something that stood out to me in what went well in planned accordingly ahead asked for permission took the photos i need for this magazine and added them into my designs successfully with no regrets. The feedback i got in my primary research also really helped , hearing peoples opinions on my magazine ideas on. the forum helped me make final decisions to add or not add onto my magazine cover name, spread article context ect. The context page with a mix of both the cover and the spreads design and information so that was really fun to make , even though indesign isn't the easiest software to use in my opinion. The text on. my spread was at first crammed to fit the space in the gridlines but then i added a dash to show that the article carries on on the next page instead of cramming it all together making it look messy.  Im happy with how my magazine as a whole communicates all the many ideas i had when planning this project (that are all on blogger from initial ideas to final ideas i decided to go with) and i finished everything and i enjoyed the process most of the time bring all my ideas together into my magazine cover, spread and context pages. If were to repeat the process again, i would spend equal amounts of time on all the spread and cover, because i spent the most amount of time creating my magazine cover and spread then i didn't rush it but i spent the least amount of time on the contexts pages and id that after my spread and cover were completed.

Experiment filming for the opening scene at home: raw footage and 2 practice runs at home-(During the December holiday of 2023)

Below are the links to the practice opening scenes:

Practice test run 1:

shot 1.MP4

microphone audio-R05_0010.WAV

shot 2.MP4

shot 2...MP4

microphone audio-R05_0012.WAV

shot 3.MP4

microphone audio-R05_0020.WAV

Practice test run 2:

shot 1......MP4

shot 1........MP4

without soundtrack-shot 1....MP4

microphone audio-R05_0026.WAV

microphone audio-R05_0028.WAV

shot 2.MP4

shot 2...MP4

microphone audio-R05_0029.WAV

shot 3.....MP4

shot 3....MP4

microphone audio-R05_0032.WAV

In the December break, i practiced my opening scene 2 times with a tripod, camera, and sound equipment. I now have 3 extra lights so everything will look much brighter with specific lighting to fit the mood of each shot. I will film this Sunday 19th of January the final opening scene with all the equipment i need, which i did in December, minus the lights. When i was filming, i noticed that i needed to remember to stop recording on the recorder when the shot ended. I also noticed that due to limited space in my bedroom, and considering i have lots of equipment and props to rely on in each shot, i need to make sure everything is spaced out properly away from the camera shot view.  I printed out 5 scrips before i started filming, so that my family and i and my friend would know exactly what we were doing and had a brief meeting about what each of their positions are when filming, before we started. I also printed out all my planning documents beforehand and made sure that all the props and equipment was ready in position. so that everyone knew exactly what to do and where to be so it could all go as smoothly, with as little chaos as possible.  

To do that, i will use more close-up shots when filming the final thing to get the equipment out of the frame. I think the 2 soundtracks i picked out for shots 2 and 1 are good but i might add some sound effects to shot 3 when Mandy is overhearing the conversation between her mum and the volunteering director. When i edit, i will most likely need to add in the sound after so i will cut out the camera audio and switch it for added-on sound effects/tracks from Premier Pro. Everything went mostly ok and we filmed for half the day and got a sense of what it will be like when i film the final video and audio on January 21st, 2024. I did very detailed planning and preparation before filming and it took me a few weeks to get the script perfect and doable to reenact at home. The filming process sometimes felt tenuous and thrashing at times when something kept going wrong but i tried to be a fair and respected director, without being too bossy or demanding but getting my point across effectively what i wanted to happen at a certain point of filming and sometimes point it out but without being rude or pushy. Being the scriptwriter and director of my first film industry project so far has been an enjoyable process that i have learned a lot from. 

 I will need to be very careful where i place the extra lights in my room so i don't break them or let them fall. I will put them to good use and like what i did for the test shoots, i will take 30 minutes beforehand to prepare my bedroom so it is fit for filming and everything is ready to look like Mandy's room and that im ready in my costume with the props in position and the boom microphone on a stand hidden from the camera recording any audio in my opening scene. 

I didn't do any knuckle makeup in the test runs but it will be there for the final shots as it's an important part of my character's story. I don't want this opening scene to be a documentary of what Mandy has been through, it's to show her perspective of her emotions and how she handles everything she's going through in her own way of how life is for her at this moment. I found it easier to film in 3 shots rather than in one go because mistakes happen and they are more obvious to tell the spot if it is in one run-through. It will also be easier to edit if im dealing with 3 different shots rather than one long video. I recorded from the vomit bag to her face and back to the bag in shot 3. I want the audience viewing my opening scene to see a clear narrative of Mandy's life. I showed someone my raw footage clips and they said that he didn't know exactly what it was about because it was funny but also he didn't know the exact message since it was also a bit more serious towards the end. I'll try and make it that clear in the credits hopefully what Mandy is doing/getting ready for and where she stole from, so instead of crediting her just as Mandy I'll probably credit her as volunteer Mandy and I will need to make everything clear in the transitions, audio, and clips on the screen.


Opening scene editing and filming process: 25.01.24


Before filming, I asked permission from my family members who were in my opening scene if they were comfortable being in it and they all said it was fine. I am the main person being shown in my opening scene and the person behind the camera and audio are not seen and neither is the person doing my knuckle makeup effects.  I had problems using the tripod while filming in my bedroom, so I ended up not using it for the actual thing as it was too heavy to move around the limited space in my room. The camera person also had problems keeping the camera and focus at times. I was moving around a lot in all the shots and it was hard to get the camera to stay in focus at all times without it making a beeping noise, even when I put my camera on quiet mode. The noise would have disrupted and caused unnecessary noises during filming throughout each shot that would be hard to edit out. For example when we had to change from a low to a high angle, because of the auto-focus camera sensor issues it made some shots blurry when they should have stayed in focus. I am going to make a rough cut of the raw footage I have so far and see how it goes. My plan, for now, is that I will start by creating the opening sequence then the end credits then I will play around with the raw audio and footage and add special effects and audio into it where needed. I am working on the editing workspace on Premier Pro and I might use After Effects for the opening credits and end titles.  I wanted to work on my opening scene in the mac room but it only saved onto my Windows computer so i will only work on it in the windows room .
























These are the links to all the audio I used in my opening scene:






Below is raw footage of the clips I ended up using in my final opening scene:





Writing about the process of making my opening scene/ evaluation:

I did all my editing in the software called Premiere Pro. For shot 1, I chose 1 audio called Green Day a bit like America to play in the background of shot 1 as Mandy is getting ready to go volunteering. I then left shot 2 for half of the video with no background audio except the one from the camera footage.  Then, i added an audio effect of anxiety and a heartbeat to play until the end of shot 3 for the dramatic rising tension of Mandy's emotions. I then, overlapped some audio for dramatic effects in shot 3, using and screeching train sound, in sections not for the whole of shot 3 whenever Mandy really felt overwhelmed in her own head due to her own actions having consequences due to her choices of her way of dealing with having a hidden eating disorder called bulimia. 

Next, for the rolling end credits i  added an audio in the background called Royal Stripes Noise Rock as a nice way to end my opening scene that also matches the upbeat music in shot 1 when Mandy is getting ready to go volunteer at the volunteering center across the road from where she lives. All the audio/music i used in my opening scene are royalty-free and copyright-free tunes, so i don't get struck of for copyright infringement when i upload this to YouTube. 

I altered the volume and audio gain levels throughout editing which in my opinion was one of the hardest and fiddly bits of editing. I did this for my clips not to be too quiet or loud and i did the same for certain clips and for the background audio effects/music as well. I added time stamps and altered the level of the volume in shot 2 and 3, specifically when i zoomed in and out for close-up shots to have some parts more focused on than others of what Mandy is doing, throughout the shots. I cut that sound out as it shouldn't be a part of the opening scene. I debated and experimented using many audios for specific shots, until i finally found 2 sounds i was happy with, showing what's going on in Mandy's mind and her perception of the demons she is internally facing inside and what is actually happening to her due to her choices, hence the name of my opening scene. I had problems using the tripod while filming in my bedroom, so I ended up not using it for the actual thing as it was too heavy to move around the limited space in my room. The camera person also had problems keeping the camera and focus at times because of the auto-focus camera sensor issues it made some shots blurry when they should have stayed in focus. I used a variety of camera angles to portray the message of my opening scene clearly using camera angles such as dutch angle, (creates a sense of disorientation, a de-stabilised mental state and tension used in shot 3) long shot, close up, tracking shot, high angle, eye level, knee level and panning shots showing Mandy's life playing out on screen, best fitted for the narrative of my opening scene. I had to save used sweet wrappers for a while to use them as props in my opening scene and i had 4 unopened chocolates specifically for shot 2 when Mandy gives in  and starts indulging all the food uncontrollably. 

I originally planned to record boom mic and camera audio at the same time, which i did but the boom microphone audio sounded funny and scratchy in some parts, so i ended up just leaving my camera audio as the main original sound from my camera video shots and left it like that and it was fine, if it did sound usable, then i would have merged the video and sound together, but know for next time to be more careful while handling the boom microphone so it picks up all the correct audio for my opening scene. The boom mic operator also had some issues knowing when to start recording and at that point we already shot the majority of the shots and their was no time to do it again, so we did re-record all the shots again one more time, this time with the boom mic on and operating. I ended up not using it as it sounded completely fine without replacing the camera audio with boom mic audio and it all thankfully worked out in the end, while editing and in the final rough cut end product.

Later, i added text for the intro in red to represent the challenges inside her mind, with the name of my opening scene and my name right under it to then fade into shot 1 in a smooth transitional way. For the end credits, i created 2 pages with a black background with text, one of them crediting the actors and the other one crediting all the other roles and behind-the-scenes stuff in my opening scene and crediting the owners of the soundtracks i used as well. I didn't end up using the boom microphone audio we recorded, as i did not have clear enough footage from the mic and it would have been a waste of time to add it in, in the end product anyway. My camera audio sounded mostly clear and there wasn't very much dialogue in my opening scene and it was more a visual representation of Mandy's life with added-on audio effects to amplify her current emotions in this moment in her life, where she is making questionable choices.  All the text i used where for the opening and end credits. The opening text is in Tw cen mt condensed in extra bold red font in the word choices. For the end credits, they are white with a black background in the font ms reference sans seif arial rounded mt bold.

I did not change the speed of any of my clips, but I did change the volume and added some transitions, mainly dip to black and fade out in transitions from one shot to the next. I used noise reduction called de noise on Adobe Premier Pro to cut out any unwanted bits of camera audio i wanted to cut out and alter volume levels in specific parts of my choice in the shots. All the music i picked out from Google, represents Mandy's changing emotions from scene to scene, from happy, upbeat, and natural to anxiety, being on edge and feeling like her world is crashing down on her from the guilt of what she has hidden, stolen and done overall, playing in the back of her mind and in the background of each shot, representing how it sounds in her head, constant chaos and guilt. I didn't have the best lighting in my bedroom, which could have made my camera quality look tacky when it wasn't i just had a few lighting issues. I even borrowed extra lights but i didn't have space for all of them so i just used 1 it didn't help due to I didn't adjust the lead to a brighter level and i tried to hide it away from the camera, but that didn't really work out. My room is messy in general normally so i thought when filming it would be an issue to move many things around, as I thought the messy room could represent Mandy's messy thoughts and struggles. 

The whole opening scene in total, ended up being 6:30 minutes long. I decided to call it 'choices' because it's all about the ongoing choices Mandy makes, leading to her downfall, getting caught by her mum and the volunteering director at the same time, full of regret due to her bad decisions, she has acted out in my opening scene. My opening scene is 6 minutes long because I need time for the audience to see Mandy's life in detail, not in a rushed way so we can get a clear introduction to the character and her struggles in those 6 minutes. I wanted to film at home as it's more personal and meaningful to me and it's something I can look back on and be proud of making. I think everything overall, went how I wanted it to go due to my thorough planning and how I let myself take my time with this project and planned everything accordingly, from filming only on Sundays due to actor availability to the camera shots, script writing, lighting, and editing time and borrowing equipment, returning it on time and using my extra holiday time and utilising that time to film two practice runs, leaving me plenty of time to edit everything, within 4-5 lessons, with time to spare before the deadline. 

I added: noise reduction, played around with time and pitch, and added video transitions such as cross dissolve, dip to black, and faded out. I didn't add video effects because i have my own ones interpreted in most of the shots. I filmed everything in my bedroom and the reason it might be difficult to understand the message straight away is that originally i was going to start the opening scene in the volunteering center, where i would have been packaging food and then Mandy sneaks away to the toilets to eat the food, but i never ended up doing this initial idea-as i decided it would be too difficult and time-consuming to film and get permission to film at the GIFT centre, it would have been too complicated and wouldn't have worked out well, so i decided to just stick to the scenery of her bedroom throughout, to make things easier for me, when filming. Everything was filmed during the daytime. After filming and editing, you can see the bruised knuckle makeup effects on Mandy's knuckles in shot 1 and 2, but they are more subtle and look more realistic not so extreme, more prominent on one hand and the other one is less noticeable but is still there.

I showed examples of working with others by, helping out two members of the class with their opening scenes videos by being an actor in both of them and this shows that i can work in a group not just for my own work but to help others as well, showing great teamwork skills. I worked in a group professionally for my opening scene, with my family members and one of my close friends outside of college.

My favourite part of this process was learning lots of new skills learning about how the film industry works and understanding what it takes and all the time, effort, and preparation it takes to make a film or just just an opening scene like i have done. Initially, i was uneasy using premier pro as i had no idea how to start using it, but as i kept practising and getting used to using the software i was more comfortable editing on the software and knew what to do, with the help of the teams recording and google if i was unsure on what to do at any point and was struggling with what i was doing, which i will admit happened a few times while editing on premier pro. Directing my opening scene was also a challenge but i found it ok and enjoyed telling people what to do and having fun directing the scenes, that i created. I particularly enjoyed the script writing and i hope to do more of that in the future I'm happy i discovered that i like more than just photography in the media industry, but of course, photography will always be my ultimate passion and favourite part of media. 

Lastly, I forgot to mention that the recording Joella made about how to use Premier Pro really helped me throughout, when editing. Finally, I marked in and marked out my edited footage when i was done editing my first draft which is close to being finished in my opinion. I exported it and let it render for a couple of minutes until i then uploaded it to youtube, unlisted and sent people the link to my opening scene (first draft) YouTube video so that they could give me feedback on my draft when they can. I exported it in the format mpeg4 and i set the quality of my video to 1080 HD, not 4k as that is too strong 1080 HD is just the right setting to make my opening scene clear and i also set my video to fit to frame mode.  I  decided that my rough cut would be my final cut, due to timing and the fact that i really do like how my opening scene is currently and yes i can do some minor things such as making things faster or editing the colour of the screen, but when i tried to do that, everything changed and disrupted the synchronisation, so i decided to just leave it how it is, after much though about it and based on feedback i received i would probably over complicate it if i added anything more without filming and reshooting more shots and clearer boom mic audio and possibly some voice over dialogue, which i don't have time to do and i should be happy with what i have done and accomplished in the duration of this project for area of investigation.

N.B. My area of investigation is about volunteering in the jewish community and generosity and i made sure my narrative was about a serious topic, whilst also relating back to volunteering for area of investigation. 

Rough cut: 31.01.24 

Here is a link below to my rough-cut video of my opening scene called 'Choices'.


Feedback from others about my opening scene rough cut:


The orange bag is meant to be fake vomit Mandy is hiding and the camera went out of focus at points where I didn't want it to because the ziplocked bag of fake vomit was meant to be in focus whenever the camera was on it but sadly it didn't, each take I tried to get it to stay in focus but I kept coming out not as clear as it should have been to show the texture ect of the fake pieces and colour of the fake vomit in the bag. One of the most recognizable characteristics of bulimia is the purging behavior of self-induced vomiting, which Mandy has done and that bag of vomit represents that in my opening scene. "Some of the scenes could have been edited a bit tighter as I felt I was waiting for something to happen and skipped a bit here and there"- yes that is a valid point i agree with that statement! I might have dragged some parts longer than i should have. Next time, i would make sure i keep the engaging content and all the dragged-out parts of the recording out to make sure my opening scene is as engaging as possible and doesn't want to make someone fast-forward parts of it.


I might change the speed duration but I don't think that i will add the arrow as that is not what you get in most films and it's not natural. When I tried to change the speed duration, based on my feedback it messed everything else up and didn't sync well with the audio unless i sped that up as well, and i would have had to speed up every clip so it all matches and has continuity, so i decided in the end to just leave it as i didn't want to ruin my work by changing things that might make it worse, even if it does shorten the whole opening scene up a bit. 


I revealed my hands underneath the gloves slowly to emphasise the bruises on Mandy's knuckles due to her having bulimia. Im glad this person likes my acting and everything overall because i really hope that everyone can see all the hard work, planning, passion, and effort into creating the character Mandy and bringing her story with a strong life message.  



Im really happy and appreciative that this person took the time to connect and learn all about Mandy's character and actually understands the message of my opening scene. I feel like adding more dialogue could be a good idea after the opening scene has finished because the opening scene is more setting the story/plot for the audience on what going to happen to Mandy next, then there would be dialogue, i wanted to really emphasise her actions and choices visually before getting into any major dialogue, which would be saved for after the opening scene is over, then Mandy would interact with the main characters intruded in the opening scene and possibly more people as her life story continues to play visually on screen. 

Rough Cut SWOT Analysis: 01.02.24

I chose Choices as the name of my script's opening scene because it really does define the overall message of my script that I wrote of Mandy making choices to go and steal food and binge eat and she made the choices to have the risk of getting caught as well. Mandy is a 15-year-old young Jewish vulnerable girl who suffers from a hidden eating disorder and needs to get help but is hiding it and giving into her purge and starts uncontrollable binge-eating. 

Mandy hides her vomit and her stolen food and struggles throughout my opening scene and gets caught for what she has done because of her choices and anxiety. 

I could have done a documentary on Mandy's life, but we only filmed the opening scene, it could have been all about her life and how she got through her condition and opens and finally gets the help she needs and eventually recovers. 

I did research about bulimia and drugs when I wrote my script to help get a better understanding of the topic, so my performance was as accurate as possible. Bulimia symptoms I showed in my opening scene through the character of Mandy are vomit, bruised knuckles, and uncontrollable binge-eating.

Mandy needs to discover her options and what help is available because she does want to help subconsciously throughout the opening scene and later in the film if I carried on showing her life from start to finish it would show the journey to recovery. 

The theme is hard-hitting but very relevant for all ages and young people who are struggling to find the tools for all they need when they are being put in a difficult situation and it spreads some sort of awareness on eating disorders.

I wanted it to be dramatic and engaging since it's a film but also educational and informative about all of Mandy's life and how she struggles and tackles her hidden eating disorder. Young teens and all ages male and female can resonate with Mandy's story and learn to deal with it and not hide away and make things worse. Young teens need to see it visually as well because they might have more interest in seeing it onscreen rather than just reading about it, which can be overwhelming and boring, due to low attention spans in young people.  

If I were to continue Mandy's story after the opening scene, it would be to show how Mandy started, to how her story ended with her getting the help she needs and support from the right people.  

I wanted to address this because many young teens boys and girls suffer from hidden disorders and research studies show that cases are rising and it's getting worse for young people, not just bulimia but other disorders. I wanted to show this important message through Mandy's character to represent all the people who struggle with this and find a way to get through it all. 

It is important, especially for young people otherwise they can be trapped in the same cycle throughout their lives if you don't get some sort of resolution to it at a young age it can il their life and ruin their health as they get older and things could spiral and I want to convey that message of that hope and recovery is possible and you can get through it and there's no need to be anxious about it because struggle makes you stronger and if you can get through something as daunting as this, then anything is possible.   



Edit Decision List (EDL) : 05.02.24

Due to the way that i filmed in 3 shots, they were continuous shots, as there wasn't much editing from scene to scene and i made my own transitions while filming all the shots. The audio and music effects in the background were the main things i edited into my opening scene with added fading transitions of softening the introduction music in shot 1 to then fading out into no music at the start of shot 2. At the  start of my opening scene, the oping credits fade into the video after a few seconds of being on screen. Then in the shot 2 to 3 transition, i kept the same anxious heartbeat music in the background then also added an extra train screech on top of it to show how the tension is really high at this moment for Mandy. From shot 3 to the end credits, i just faded the screen to black and made the background music  fade into the end credits smoothly.




Final cut: 08.02.24

I know my rough cut was fine, but since I had some extra time in lessons, I made a final cut, the only difference comparing this to my rough cut is that I made the audio gain on the soundtrack in shot 1 to the level 0 because I thought it might make it nicer to listen to as I thought the rough cut soundtrack in shot 1 was a bit loud. I used After Effects, linked it to Premiere Pro, and created more animation on the beginning opening credits text in After Effects, making it animate in using the effect typewriter. That is all the changes I made to my opening scene, I left everything else the same. I like the new transition as it is nice to start the opening scene with some smooth animation, not just letting the text be on the door without an animation, it just makes my opening scene more enjoyable from start to finish. You can argue that the changes I made to my opening scene made it worse and I should have just left it the way it was before the changes, but I like it and I think it just adds an extra interesting effect in the beginning to the introduction credits, which doesn't ruin my opening scene, it just made it better and improved.      





This is the new link to my final cut on YouTube- https://youtu.be/u0VizPTM5Lo



Below are screenshots of some of the last-minute changes I made in After Effects:









Overall, now that this project is complete with an evaluation and an opening scene I am happy with, I definitely have realised that I really enjoyed the filming and editing part of the area of investigation, more than the other interactive parts of this unit and I would for sure do it all over again, it was a long process of hard work but I think it all paid off and I'm really proud of myself for everything I've created, learned and achieved in this important unit where I learned so many new exiting skills that I can use in my Final Major Project.


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